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Friday, March 27, 2026

Australia’s GolfBox brings the True Spec fitting experience to Melbourne


Australian golf superstore GolfBoxwhich offers the country’s widest selection of clubs, apparel, footwear and balls, is now offering Eastern Australian customers a new convenience: the ability to reserve bespoke, brand agnostic club equipment, courtesy of the premium clubwear company. True Spec Golf.

The GolfBox Custom Sandbelt, powered by True Spec Golf, opened earlier this month at the world-famous Melbourne’s sand belt region. The facility is the fourth location of its kind to open Down Under, but the first to open in Eastern Australia. Three locations in Western Australia (Booragoon, Joondalup and Osborne Park) opened in 2022.


an overhead view of Victoria Golf Club in Australia outside of Melbourne

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From:

James Colgan



“Given how passionate Australians are about playing golf, we at True Spec are thrilled to be able to offer our expertise to help their game,” True Spec Golf president Scott Anderson said in a release. “GolfBox shares so many of our ideals, which makes them the perfect partner to help us expand into the Melbourne market.”

Located less than five minutes from popular Top-100 articles Victoria AND Royal MelbourneGolfBox Custom Sandbelt stands out with a premium location, extensive product offering and a purpose-built facility that is specifically designed to be an inviting and comfortable space where golfers can achieve their equipment goals in a relaxed and professional environment.

The GolfBox Custom Sandbelt offers True Spec’s latest club wear technology.

Courtesy of GolfBox Custom Sandbelt

In addition to using the latest rigging technology, such as state-of-the-art Foresight GCQuad launch monitors for full swing analysis and Quintic Ball Roll technology for swing equipment, the GolfBox Custom Sandbelt also takes care to personalize each visit, gathering intelligence such as equipment preferences, golf ball selection, play history, each player’s hitting tendencies and even each player’s hitting tendencies. Each club fitting is also performed by a master fitter who is trained and certified at True Spec’s headquarters in Scottsdale, Ariz. True Spec’s trained and certified Master Builders then assemble each custom club order, ensuring a smooth transition from studio to course.

“We pride ourselves on bringing our customers the best of everything the game has to offer,” GolfBox Chief Commercial Officer Grant McPherson said in the release. “Having True Spec on-site at our new Sandbelt location helps us fulfill our mission to provide a unique, world-class experience for golfers.”

Ready to up your game in 2026? Find a convenient location near you at True Spec Golf.



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