How these titled golf balls can easily improve your golf game

It’s no secret that Titleist has an extensive lineup of golf balls, including their balls CPO (Custom Performance Option) options that have led countless players to victory, including last week’s winner JT Poston. They also develop the most value-oriented performance golf balls in the Tour Soft, Velocity and TruFeel lines of golf balls. Recently, they have added more AIM (Alignment Integrated Marking) options to the value group of golf balls bringing their total number of AIM offerings to six.

Titleist says that in their testing, players using a Titleist AIM offering are 35% more accurate in aligning their shots to the target putt path. That can be the difference between a tricky 8-footer going into the hole and going out to miss a par.

“Interestingly, AIM is most valuable when you’re away from the hole,” said Frederick Waddell, Director of Golf Ball Product Management. “On a four-footer, you might be OK lining up your ball with a standard fairway because it’s an easy putt. But as you return to 12 feet or 16 feet, you can be up to a foot on either side of the hole as the dispersion cone gets wider. The data really illustrates who likes their ball. help them be more accurate to the green.”

Titleist conducted a test with a group of golfers to determine not only which alignment marks performed best, but also to compare them to a standard side stamp you see on every production golf ball. Since over 60% of Titleist tour employees use some form of alignment marking, there had to be a reason why. When subjected to a series of alignment requirements, their group of players saw a 35% increase in accuracy when lining up their golf ball with the target target. By measuring alignment consistency from left-to-right variability, Titleist discovered which marks were most applicable to players who would play different types of golf balls. Generally, the ProV1 user sticks to their performance layup, a strong extended line on the ball or a straighter extended forward layup that provides three tight lines.

Value offers feature larger AIM offers that offer a little more help to the golfer who is likely to purchase the product. Their AIM 360 is in the new TruFeel, which is Titleist’s softest golf ball. The new AIM Performance Line in Tour Soft, a ball that aims to maintain performance at a lower cost, also comes in several different colors. Finally, AIM Performance’s larger ‘dart’ design comes as an option on the new Titleist Velocity, a golf ball that’s meant for players who prioritize distance in their game. There’s also a new AIM 360 offering on Titleist’s latest spin killer; AVX title.

Understanding what works best for your game is key, and you can hear GOLF Equipment Director Johnny Wunder and I talk about the importance of finding the right golf ball almost every week on Fully equipped podcast. Not only is finding the right putt critical, but making sure you have confidence in the ball’s alignment on the green is a factor that should not be overlooked.