Coffee with Larry Episode 877 April 28, 2026 The Running Brand Wars Who won Boston and London?

This is an almost daily podcast. #Coffee with LarryOn April 28, 2026 at 6:50 PM EST, focused on the world of running. This is episode 877.

Our topics:

1. Brands that stuck Boston Marathon.

A. adidas owned the weekend. From apparel, merchandise, signage and athletes. BAA elite athletes scored HUGE PBs, congratulations to Robert Miranda who ran 2:09:40, PB 2:27.

B. ASICS: won the men’s race, and Under the armor won the women’s race.

C. OOFOS: has a great pop-up position. I visited and enjoyed a variety of consumers, from elite athletes to mall shoppers.

D. Brooks built events around their most trusted ambassadors and appearances by Clayton Young, Jess McClain and CJ Albertson.

E. NIKE: had some good moments. My readers loved Galen Rupp and Kali Hauger-Tucker. publicity “Runners welcome, walkers tolerated” It was a mixed success. success in terms of comments and responses, but failure in that most people were taken aback by the comment. NIKE apologized and signed it.

2. Brands originating in London (done remotely).

A. adidas won races, had two men under the world record, and one woman who won and broke the women’s only race world record. The adidas racing shoe sold out in 2 minutes on the adidas app for $500, with a high of $4,600 so far. The racing shoe was adidas Adizero Adios Pro Evo 3. How much is this? Well, check it out story in FAST COMPANY.

B. New balance59,000 plus runners in NB gear.

C. Brooks extended presence and social presence.

D. NIKE: events with Sifan Hasan and others, and a strong presence among London’s top elite athletes.

3. What is social media cloud?

4. When a shoe sells out in two minutes, what does it matter?

See you tomorrow Coffee with Larry!