Bettinardi adds ‘Fitz’ models to their BB betting family

Matthew Fitzpatrick is having a good 2026 season. He won the Valspar, RBC Heritage and Zurich Classic (while also handing over to his brother a PGA Tour card), and he has climbed to fourth place in the world rankings.

It’s no surprise that his pitching has been a huge key during this stretch.

Early in his career, Fitzpatrick was dead set on a very specific grind pattern. He is not shy about his attention to detail and always prioritizes spin and performance on his shots. The old C-groove style milling pattern, which was no longer in production, was something he wanted, and when he was looking for a new player, the Bettinardi team stepped in to help. After 30 prototypes and endless trials with the team, they finally settled on what is now known as the semicircular “Fitz Face” milling pattern – the perfect groove depth and shape to suit Fitzpatrick’s wishes.

Today, Bettinardi is releasing it as an addition to its BB series line.

“Fitzpatrick holds his equipment to an extremely high standard, and that’s exactly the standard we already work to every day at Tinley Park,” said Sam Bettinardi, president of Bettinardi Golfin a press release. “We’re proud that our craftsmanship is what he believes in on Tour, and now players everywhere can experience players built to reflect his standards.”

The new additions to the BB family bring us two different shapes, both of which Fitzpatrick has trusted. The first is a medium-hammer BB48 that has a symmetrical half-moon-style shape with a shoulder and a double-twist shaft for balanced performance from the face. The second is what’s been in the bag lately for Fitzpatrick: His BB1 Flow Neck, in this case the BB1FF or Fitz Flow. This thinner flanged blade allows for a slightly more moderate toe hang for players who may have a little more arc in their swing.

The models are one piece milled from 303 to 350 gram stainless steel and boast Fitzpatrick’s favorite rolled topline and TourTone finish – a dual combination of Black Armor and Diamond Blast with a slim look line. Both the BB1 ​​Fitz Flow (BB1 FF) and BB48 Fitz (BB48 F) will be available on May 8 for $550 each. You can learn more here.