As a daughter-father of a 2-year-old, I couldn’t help but smile when I saw this collaboration come across my desk.
Because in her mind, nothing is more powerful, majestic or wonderful than her “neigh neigh”as she calls it.
We call people fully developed horses (or horsesif you feel weird)
It’s hard not to look at a horse and admire the combination of beauty and body that makes them such courageous animals. In the same way, I feel the same way when I think of the old golf brand Maxfli, a name built on the tried and tested CREDIBILITY.
So when I heard that Maxfli was teaming up with Siegelman Stable, a new streetwear brand that almost immediately amassed a cult-like following, I knew I had to dig a little deeper. How do these two seemingly unrelated brands really fit together?
I know you are probably wondering, who is TF Siegelman Stable? Fair question. Unless you’re deep in streetwear circles or haven’t noticed their courtwear, this name probably hasn’t crossed your radar.
The brand has built serious credibility through sports collaborations, including pieces with the Knicks, Rangers, Mets and Yankees.
And the name isn’t just a cute word they chose because it sounded fancy. Siegelman Stable began as an actual horse racing stable founded by Max Siegelman’s family before evolving into the lifestyle and apparel brand it is today. So when this collection relies on images of horses and riding, it is not a random creative choice. It’s literally in their DNA.
Two brands built on reliability, authenticity and loyalty come together for something interesting. This is the connection. That’s where these two fit perfectly.
of The “Harness the Drive” collection comes out today, Friday, June 19both online at Siegelman Stable and in person at the DICK’S pop-up shop in East Hampton during the US Open.
Maxfli brings a century of heritage to the table. The Siegelman Stable brings streetwear credibility and a founder who actually worked for five years before starting the brand. The score splits the difference nicely. Classic country club shapes get a trendy edge without losing the plot.
