Eastside Golf is teaming up with Bridgestone to release a limited edition golf ball in an effort to further their mission of authenticity and diversity within the game of golf.
While the product itself is nothing more than special branding and special packaging, the collaboration signals a new partnership between the two brands: one that is deeply rooted in a shared desire for inclusion.
As partners, Bridgestone will assist Eastside golf in their mission by acting as a community partner to shine a light on HBCU golfers, encourage community participation and more.
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“Collaborations like this are key to furthering our efforts to change the perception of golf and reinforce that this is a game where anyone can be their authentic self and feel safe and welcome on the course,” said Olajuwon Ajanaku, founder of Eastside Golf. .
“TOUR BX is an outstanding product and we are honored to have our Swingman logo featured on these high performance golf balls.”
Those interested in purchasing this exclusive and comprehensive golf ball can do so at Bridgestone, Eastside and select retail locations.
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