The new one SS26 boat wear line of golf-friendly apparel is out, and we can say two things about it that are absolutely true.
First, it’s beautiful. Really nice. I’m not sure if it’s “worth the price” pretty (what is?), but it’s pretty cool.
The second statement is actually more of a question. Why, exactly, does a leading manufacturer of golf bags Want to branch out into golf apparel? It’s not like there’s a lack of clothing options out there, and it’s not like Vessel is discovering new fabric technology or breaking new ground in style.
It’s beautiful golf apparel that, according to Vessel, works on and off the course because, of course, it does. Isn’t it all?
Let’s take a look at the new line SS26 boat wear (that’s how they say it) and you can decide for yourself.
SS26 Boat Clothes: Why Do It?
“Clothes are a natural extension of our brand philosophy,” says Vessel founder and CEO Ron Shaw. “We approached this collection the same way we approach everything at Vessel, with intent behind every detail and a focus on creating products that perform without compromising refinement.”
That, friends, pretty much sums it up The ship morality. Whether or not you believe his products are worth the money, it’s kind of hard to argue that those products aren’t good. Cruiser golf bags are as well built as anything else out there and their accessories and travel gear are exceptional in style and quality.
However, clothing is a new endeavor. The only reason I can think of for Vessel to add a clothing line to its offering is also the simplest:
Why not?
Even with the “intention behind every detail and focus on creating products that work without compromising perfection,” the barrier to entry in the apparel world today is pretty low. And when you have a built-in clientele like Vessel has, you know you’re going to transfer a certain amount of product to your loyal customers. For Vessel, adding apparel isn’t a huge risk to achieve any goal. Vessel apparel has a very specific audience that will happily pay. the load for the SS26 line, probably without ignition.
What is offered?
of SS26 boat wear the line is pretty basic. It features three different polos, a “technical blue”, plus trousers and shorts.
The shirts themselves are interesting in that the branding is so subtle and understated that you might miss it altogether. The shirts don’t even whisper Vessel, let alone scream at you with a big logo like other clothing brands can.
You may have to hunt to find it, but the only branding is a small sound-welded ship’s logo on the back of the right shoulder. The only people who will see it are those behind you.
of Performance Tech polo ($115) is available in white, black, blue and gray. It’s made from 87 percent recycled polyester with a light, airy feel and four-way stretch. It features laser-cut ventilation on the back and underarm.
of Pique polo performance (also $115) comes in black, midnight navy, and stone gray. It’s made from a textured fabric that’s lighter than traditional pique and made from 100 percent recycled polyester.
of Performance Blade Polo Collar ($95) also comes in black, midnight navy, and stone gray. It’s a lightweight, breathable knit with a blade collar. It’s also made from 100 percent recycled polyester.
of Technical Performance Tee ($59) is one of those new, stylish t-shirts that can’t be classified as a t-shirt. It’s made from 93 percent recycled polyester and seven percent Spandex.
Warning note: Don’t say any of them.
of Performance 5-pocket trousers ($139) and shorts ($109) are made from a precision blend of recycled polyester and an advanced stretch yarn. Interestingly, these don’t come in traditional waist and inseam sizes. Instead, Vessel is offering them in sizes SML-XL-XXL. For reference, large is a 34 inch waist, XL is 35 and XXL is 37.
We assume they will stretch a lot.
The SS26 clothing line is available now in progress the ship’s website.
One last thing
The ship is also jumping on shoes with a new one Vessel x Payntr SL footwear collaboration. The VP features a CLARINO Trivela microfiber top that sounds quite nice. In fact, it’s marketing shorthand for a high-end synthetic leather material designed specifically for performance footwear.
CLARINO is actually a brand of synthetic leather, developed in Japan and designed to look and feel like real leather, only more durable. The microfiber part is just that: extremely fine synthetic fibers woven together to mimic real leather. It is light, soft and slightly elastic.
If you want more tech buzz, how about an ARIAPRENE® tongue system and a CARBITEX® GearFlex thrust plate?
ARIAPRENE is a high performance, lightweight foam fabric. It is used in the shoe’s tongue and surrounding system for a comfortable, athletic fit that spreads the pressure of the lace across the top of your foot. The CARBITEX® GearFlex push plate is a carbon fiber plate built into the bottom of the shoe. It’s flexible when you walk, but stiffens when you push down on it during the golf swing. The idea is to help transfer the ground force into your movement while providing better stability.
It’s a mouthful, but it wouldn’t be a ship collaboration without some cool tech.
The Vessel x PAYNTR SL Spikeless Golf Shoes are available on the Vessel website. They come in a single white/green colorway and retail for $229.
For more information, visit www.vesselgolf.com.
