Every major football tournament seems to come with its own games, draws and competitions.
Some involve bragging rights in the office. Some involve trying to beat your teammates. Others promise prizes that no one ever seems to win.
A World Cup promotion we came across recently takes a slightly different approach.
Nicotine pouches in the UK Snus Vikings has launched a Match results of the World Cup where customers can guess the results of selected matches throughout the tournament and unlock rewards based on their picks.
The idea is refreshingly simple. Keep an eye out for featured accessories, make your guesses, and check your email inbox. As the tournament progresses, participants can collect rewards and stack them, potentially building a significant collection of offers to use in future purchases.
For anyone who’s already spent half the tournament telling everyone they knew the result was coming, it seems only fair to get something back.
Why prediction games always work
Part of the appeal of a World Cup is that suddenly everyone becomes an expert.
The person who hasn’t watched a game since the last tournament suddenly has strong opinions about pressing systems. Your mate who normally only watches club football convinces himself that he can predict all the international results. Entire conversations in the office revolve around who is passing, who is underperforming, and which giant nation is about to suffer a humiliating defeat.
Guess the results of the competitions are done directly there.
Whether you’re analyzing form, trusting your instincts or simply backing the team whose team looks the best, there’s something strangely satisfying about guessing ahead of everyone else.
This is exactly what Snus Vikings is trying to capture with this promotion.
More than a competition
Alongside the game, Snus Vikings has also created a World Cup themed promotion with eleven select ‘from eleven’ tournament inspired nicotine pouch offers.
They have also introduced six mystery box packs for customers who enjoy a little surprise with their football.
Rather than list all the details here, we’ll leave that discovery to the website itself, but there’s a decent mix of products, brands and strengths, with discounts available throughout the tournament.
If you are already a user of nicotine pouches, it is worth doing. If you’re thinking of trying something new, mystery boxes look especially interesting.
Football, competition and some fun
What we love most about this promotion is that it doesn’t try too hard.
The World Cup is already entertaining enough. Most people don’t need fireworks, giant prize wheels and announcers shouting at them through a screen.
Instead, this feels more like a bit of added fun running alongside the tournament itself.
There are also indications that the Snus Vikings team is running various World Cup themed challenges and social media content during the competition. Apparently someone in the office had the bright idea to see how many keepie-uppies could be made with a nicotine pouch tin instead of a foosball.
The current record is six.
Which sounds embarrassingly low until you try it yourself.
It’s worth checking out
If you’re the type of soccer fan who likes to guess scores, take part in competitions, or just look for a good deal during a major tournament, it’s probably worth a look.
The game runs throughout the entire World Cup, rewards are available for participants, and there are tons of tournament-themed offers and mystery boxes available alongside it.
Full details can be found on the Snus Vikings World Cup promotion page, while background and latest updates are available on the Snus Vikings blog.
After all, if you’re going to spend the next few weeks guessing football scores anyway, you might as well be rewarded when you get them right.
