Liberty Media can’t see much wrong with their decision to take positive lessons from their Formula 1 experience and apply them to MotoGP.
A lot has been done. Freedom media approach to MotoGP since they bought the Premier Motorcycle Racing League last year.
Many fans shot Freedom Media to take the ‘Formula 1’ approach Certain decisions for MotoGP were not well received by fans and members of the sport.
Is this a step in the wrong direction from freedom?
On top of that, the fault in Catalan Grand Prix It caused concern that it was not considered a sufficient reason to stop the competition. Liberty Media’s position on MotoGP rider safety.
However, a senior official at MotoGP has defended the independent media’s involvement and approach to the sport, suggesting it was warranted to take away from the Formula 1 playbook given how successful they have been.
to speak Motor sports magazineMotoGP Sports Entertainment Group marketing director Kelly Brittain has defended Liberty Media’s efforts to try and expand the sport, using the blueprint used by Formula 1.
Even if you believe that F1’s perception cannot be completely replicated, it is naive of the liberal media not to see what has been done before.
“What we want – and what we want – for MotoGP – is what Freedom wants to see, so there’s no sense of conflict or parallel planning.”
“I think a lot of people don’t want to hear that and they’ve made up their minds about what Liberty is going to do to the sport and how they’re going to make it to F1-it and XYZ.
“We’d be naive not to see what works elsewhere. But we’re a different sport, with different fans, different roots and a slightly different fan and fan perception. What we need to do is make sure we speak to that perception, not the F1 perception.”
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Brittain added that Liberty Media took their investment in MotoGP seriously and allowed the sport to grow significantly, citing improved viewership records since its takeover.
“They’re here for the long term and they’re making a long-term investment and supporting the business with a long-term view. It’s not like a typical pig-driven industry, where they come in and take a lot of costs out of the business and bleed it out and sell it.”
“Freedom’s participation has increased the talent pool from agencies that want to work with us and brands that want to work with us.
“While purists may feel that something is wrong, you can’t argue that 10 times the growth of fans and people being able to turn on a TV or open an app and enjoy what they see is 10 times a bad thing.”
And I’m not talking about the revenue ceiling, I’m talking about people’s time and enjoyment and access to the sport, and that’s what we’re trying to do.
Whether or not the independent media intends to make sweeping changes to MotoGP, they should be aware of the negative rumors about their involvement in the sport.
MotoGP teams have asked Liberty Media to improve compensation. With the new revenue sharing agreement, the new owners feel they are right, considering how they envision the sport growing.
however, Liberty Media wants MotoGP drivers to look like F1 drivers As per this new agreement, they have to undertake more commercial events and shows to enhance the visibility of the sport.
Things can’t last long as the tension between the owners and the teams in the sport could cause serious problems in the future.
It would be nice if Liberty Media started taking a more painstaking approach to MotoGP and let them run the same way they have been before and offer a few tweaks and recommendations.
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