A Lionel Messi golf shoe wasn’t on my World Cup bingo card.
And it sure wasn’t in yours.
But I can’t think of a more interesting way for the Brand With Three Stripes to celebrate its most iconic athlete.
It’s a cultural crossover that might not make much sense on paper. But the game of football (or golf, for that matter) is not played on paper.
Introducing adidas CODECHAOS Messi, adidas’ celebration of Messi, Argentina and their World Cup title defence. It is branded the first golf shoes inspired by Messi. It draws on tools from the popular CODECHAOS line and shares the aesthetic with the recently released F50 El Último Tango boot.
You’re still getting all the great performance features that are synonymous with the CODEHCAOS line, namely TWISTGRIP traction and a full-length BOOST outsole. It’s really the “packaging” that’s different here. The upper inspired by the F50 boot with that classic Argentinian blue and gold is what makes the CODECHAOS Messi a true Messi signature golf shoe.
You can purchase the limited edition starting June 17th at adidas and select retailers.
