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Ducati may be sold as owners cut 100,000 jobs amid financial crisis.


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Ducati owners Volkswagen may consider selling the company in order to pay off some of their debts, according to the report.

Ducati Owned by Audi subsidiary Lamborghini, Audi is part of the Volkswagen Group. VW’s cost-cutting is taking place at several levels across the chain, but it could affect the MotoGP team.

The Borgo Panigale brand has competed in the premier class of Grand Prix racing since 2003 and has always featured in World Superbikes since the championship’s inception.

Volkswagen is being advised to sell Ducati.

As reported Financial TimesVolkswagen plans to cut 100,000 jobs – effectively a sixth of its workforce. They will also close four factories.

Their share price has halved in less than four years, so talk of selling off its assets, even a ‘crown jewel’ like Ducati, is inevitable.

Where do Marc Marquez/Pedro Acosta rank among the greatest MotoGP line-ups of all time?

KTM's Pedro Acosta celebrates on the MotoGP podium.
Photo by Hazreen Job Men Shah/Icon Sportswear via Getty Images

Financial advisers hope the ‘latest positions’ to sell Ducati and/or Lamborghini will ‘find enthusiasm’ in the company. However, ‘some analysts’ told the FT that such steps were unlikely.

Ducati recently signed MotoGP’s new business dealThey have pledged to compete in the sport until at least 2031. They have won six consecutive construction titles as the sport’s dominant team this decade.

Every MotoGP champion has ridden a Desmosedici motorcycle since Fabio Quattararo’s 2021 win on Yamaha.

The story of Volkswagen echoes the saga of KTM last year. The Austrians There were serious doubts about whether they would continue to compete after 2026, but 49% of Bajaj Automobile shareholders stepped in to hold the controlling stake and save the company.

Although he feared that he would be sacrificed, Bajaj remains committed to the KTM MotoGP projectSo they signed the trade agreement.

Formula 1 owners of the MotoGP teams are hoping and expecting to see an increase in revenue as Liberty Media acquires the sport. That’s Liberty’s specialty in the four-wheeled world, first and foremost, in attracting new fans.





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