But golf’s connection to Father’s Day extends far beyond the national open, and Callaway’s the newest ones Father’s Day The commercial focuses on the moments that make our game so special.
The ad, which is part of Callaway’s “Nothing Beats This” campaign, launched during Saturday’s broadcast of the US Open and will air again during Sunday’s final round. The campaign is not specifically related to Callaway’s lines of golf balls or clubs, but rather shows why people love golf and Callaway pa Father’s Day as the perfect time to emphasize that message.
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“The week of Father’s Day, the week of the US Open, the amount of eyeballs, the biggest sales week of the year… It’s that moment where people are sitting down and watching it,” Callaway VP of Marketing Nick McInally told GOLF. “We’re not using this to say come buy the new Elyte driver or new golf balls. As a brand that’s trying to be aspirational but approachable, it’s a ‘hey, we get it. We’re golfers, too’.”
For many dads and their families, Father’s Day usually involves playing golf or sitting and watching the US Open, as McInally said he will do Sunday afternoon with his son.
So the new ad spot is a collection of moments featuring dads and their kids going through those experiences from learning the game, hitting a great shot or just having a sweet and memorable moment. What’s unique about Callaway is that none of the families you see in the ad are actors. Everyone has a connection to Callaway, whether they are an employee, a member of the pro staff, a participant of Callaway Next or from a Callaway-sponsored youth organization like First Tee.
The end of the spot actually features one of those moments where Callaway senior product manager Austin Tudor and his son Henry are walking down a freeway into the sunset. Henry leans over to hug Austin and says, “Thanks, Dad,” just loud enough for the microphones to hear.
“The moment was completely unscripted, but it works really well,” McInally said. “He meant it because he was saying, hey, listen, thanks for letting me be in this. And when we caught that moment, we’re like, ‘Okay, this should be in it.’
You can watch the ad above or during Sunday’s US Open final round broadcast and have a happy Father’s Day from all of us at GOLF.
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