Six dog-themed designs on the Chrome Tour debuted June 1 at $59.99 for a dozen. The current Westminster Best in Show is not, somehow, one of them.
Callaway has gotten pretty good at the pet-themed golf ball game. Last year, the brand spent the latter part of the summer letting Small Dogs eat – Corgi, Dachshund, Yorkie and, eventually, four distinct flavors of Frenchie. And then, to my dismay, dismay and confusion, the Chrome Tour Cats absolutely killed it. So here we are again. Of course, we are taking Chrome Tour Dogswhich (sales numbers aside) is a better sight than cats. And not for nothing, with TopGolf officially off the books, I’m not entirely convinced that Callaway isn’t a year or two away from announcing a pet store chain.
The big dogs are back
of Collection of 2026 Chrome Tour Dogs comes with six models: Corgi, The Yellow Lab, Pit Bull, Dachshund, Golden retriever AND German shepherd. With a few holdovers from last year’s Small Dogs and four bigger guys joining in, this is essentially a partial throwback to the old Let the Big Dog Eat branding direction.
Except, somehow, the mighty Doberman didn’t get the call. Again.
WTF?
Why these six?
Want my opinion? You get it anyway.
of Corgi gets pulled back into the truck because the first round sold so well that singles are still commanding obscene amounts on eBay. People love a Corgi.
The Yellow Lab AND Golden retriever are the central casting choices. They are the dog equivalents of Callaway’s USA 250 collection. 100% on the nose, but also, without a doubt, the Americana of the dog world. Safe, loving, zero negatives. It’s basically the same energy as putting Tom Hanks in a movie about a dog where he plays the dog.
Wild? No. of Pit Bull deserves a gentle hand. Every shelter in this country has at least 27 of them looking for a home, and they are good dogs. (My shelter dog was supposed to be a 50 pound American pit/staffy. He turned out to be a 30 pound pit/staffy/chihuahua, which is how he fits through the gaps in the fence. He is, however, the best.) Pit Bulls don’t need to be someone’s backbone. Moving forward.
Move over, Frenchie. Dachshund is the franchise now. Long dog, long life in the catalog. 2025 Small Dog Dachshund moved units the way the French move air. Someone at Callaway clearly got the memo.
German shepherd it is the choice of all businesses. Intelligent, confident, the dog you jumped at when the role description says “good dog who can also engage in action.” Looks great in a ball.
Where the hell is Doberman?
OK, Callaway (Jason). We need to talk.
Earlier this year, Penny the Doberman Pinscher took Best in Show at the 150th Westminster Kennel Club Dog Show. The 150th. The largest and most popular dog show in the country. The Doberman is the newly crowned top dog in America. And didn’t make the lineup?
I can almost hear the meeting. “The silhouette tested intimidating. The stance read tactical. We’ve already filled the German quota with the Shepherd. The focus group in Florida said it looked like the dog from every ’80s movie villain’s complex. Carol in marketing is allergic. The lawman ticked the tail. You know what, just pass the Doberman.” Of course. Easy call. Apart from no.
You have the technology. You have manufacturing accuracy. You have, by your count, 150 million points of evidence. Use some of them on the dog that just won the biggest event in sports. (Yes, for the sake of this story (and this story only), dog shows are a sport. I won’t ask questions.)
And speaking of losing, where’s the French?
We spent just 12 months looking Callaway invest so heavily in French Bulldogs that the Small French Bulldog Chrome Mug received four – four – separate versions: Black, Fawn, Cream and Pied. Four. So now, after the rest of us were frenched to death and at least one of those four apparently underperformed, the breed has quietly disappeared from a group of six breeds of dogs.
I’m going to assume that Callaway will either (a) finally catch up with the rest of us with the realities of brachycephalic dog ownership, (b) putting Frenchies in time to outsell Dachshunds and Cats (did I mention cats?), or (c) keeping Frenchies for their help, dedicated 20.
The first summer in this 2-year Chrome Tour cycle has yet to arrive. There is a lot of track left.
Does any of this affect performance?
Maybe not.
What if I showed you the silhouette of one German shepherd help your release pattern? I just made it up, but feel free to use it on any foursome who looks at you funny when you do a dog ball.
Behind the artwork, it’s still her Chrome Tour 2026. Same Tour Fast Mantle, same Seamless Tour Aero, same tour grade urethane mantle. Speed, consistency, greenside control. Standard premium ballpark. None of them are new to this decline.
What is new is the dogs. That’s it. This is the news.
The Limited Edition Chrome Tour is, at this point, his quietly massive line for Callaway, and I’ll bet, there are more pets in the line. There will be more dogs. There may be more French people and (let the weird lady across the street know) there will definitely be more cats..
Meanwhile, you have six races to choose from. Just don’t expect me to fully forgive Doberman denial until I see a Penny-like silhouette on a Chrome Tour case.
Specifications, price and availability
of Callaway Chrome Tour Dogs 2026 Collection is available June 1 for $59.99 per dozen. Available while supplies last – which, based on what Cats and Dachshunds did, is a true phrase.
