“I just don’t think they’ll be ready for the fire,” Hearn told iFL TV about Dana White and his Zuffa company.
“You spent years and years and years of fighting and putting out fires and bombarded by pellets and grenades to overcome.
“I just don’t think they’ll be ready for the fire. You’ve got to be a bit of a sick (__) to do that. That’s what I do.”
Hearn also poked fun at White’s recent comments about boxing promotion, claiming the UFC president struggles with criticism now that he’s in the boxing business.
“He had a stinker,” Hearn said.
“He’s not used to that. Don’t forget what we do for a living is go back and forth with people, do interviews. But he had the narrative.
“He hasn’t had anyone like that. That’s why he can’t do it, and instead he just comes up with bizarre lines.”
Hearn later joked that White’s repeated comments about him actually helped raise his profile in the United States.
“I have to thank Dana White,” Hearn said.
“Every press conference he does, he talks about me.
“I reckon there are people who say, ‘Who is this Eddie Hearn guy?’ Little Google, bosh, Eddie Hearn.”
The Matchroom promoter also hit back at White’s recent claim that no promoter has put on more boxing events than Zuffa Boxing this year.
“The whole media audience said, ‘Okay,’ and moved on to the next question,” Hearn said.
“Imagine if I said that. I’d be grilled on that right away.”
Hearn’s latest comments come as Zuffa Boxing continues to try to establish itself within the sport after months of public spats between White and several longtime boxing promoters.
