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Friday, May 1, 2026

Sun Day Red is going after one of Golf’s fastest growing markets


Red Sun Day is expanding its lineup in a way that makes a lot of sense right now. Women’s golf continues to growMother’s Day is just around the corner and the brand has officially launched its first collection for women.

of The new collection of Red Women’s Day of the Sun includes performance apparel and footwear designed for the course and all that surrounds it. According to the brand, the collection was built with the same focus on fit, fabric and finish that defines the rest of the Sun Day Red line.

A women’s collection built for golfers

This doesn’t sound like a random logo drop or a women’s version added as an afterthought.

Red Sun Day is positioning the collection as the first performance. The press release describes it as “built for the competitor” and says every piece is designed for women who “know the work never stops.”

Women golfers have many lifestyle options for golf apparel. What they don’t always have is the same level of attention to serious golf wear as the men’s collections.

Sun Day Red says the standards are the same

Sara Rutledge, Product Director, Merchandising Apparel, summed up the purpose of the launch. “Women’s golf demands the same from its equipment and apparel as any other level of the game. We built this collection the same way we built everything else at Sun Day Red. With details examined, standards held, and nothing included that doesn’t serve the competitor.”

This is perhaps the most important part of the publication. The message is not that women’s golf needs something softer or less technical. It is that women golfers deserve the same standards of performance.

What’s in the collection?

Sun Day Red’s Spring/Summer 2026 Women’s Collection is a 15-piece capsule built around a clean, timeless look and pieces that can be mixed and matched without much thought.

The core of the line includes Icon Polos in three silhouettes, one sporty mock jacket and a A quarter chain UV protection. The performance side is anchored by Short icon AND Pintuck Short icon. The Phoenix Series adds lightweight, weather-resistant outerwear.

There are also some off-course parts. These include Sunday Kashmir AND Pacific Deluxe Setmade with a silky modal blend. The color palette remains pretty classic with navy and white.

Post Sun Day Red is going after one of Golf’s fastest growing markets appeared first on MyGolfSpy.



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