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Thursday, April 30, 2026

Brooks Koepka, Cleveland/Srixon dissolve hardware partnership



Brooks Koepka has returned to the PGA Tour and is now one of its most sought-after non-equipment agents.

Dunlop Sports, the parent company of Cleveland/Srixon Golf and XXIO, announced he and Koepka had mutually agreed to end their endorsement contract, “effective immediately.”

“During the course of their relationship, Brooks served as an outstanding ambassador for the Srixon and Cleveland Golf brands,” a statement on the company’s website said. “His commitment to competing at the highest level of the game, including a major championship win with Srixon and Cleveland Golf equipment in play, exemplifies the standard of performance that both brands represent.

“Dunlop Sports Americas is proud of what was accomplished together and grateful for the professionalism and dedication Brooks brought to the partnership. DSA wishes him continued success on the PGA Tour.”

Koepka signed with Cleveland/Srixon, somewhat surprisingly, at the end of 2021 after years of being one of golf’s most coveted free agents. He won his first four major league titles as a free agent after Nike got out of the hard-goods business. He was seen as one of the most valuable free agent signings of all time.

The partnership bore quick fruit when Koepka won the 2023 PGA Championship, his fifth major title, with a Srixon ball, driver, irons and Cleveland wedges.

But Koepka received considerably less publicity in the following years while playing at LIV Golf, which he joined in mid-2022, just over a year into the partnership. It also never made it to the company’s new ZXi steering or ZXi bars, released in 2025.

There was evidence that the partnership was on shaky ground earlier this season Koepka switched from a Srixon Z-Star Diamond back to a Titleist Pro V1x golf ball in Cognizant Classic. This was something he did at the beginning of the partnership as well, but Cleveland/Srixon gave him permission to change ball in 2022 as they worked towards creating a ball tailored to his game.

Koepka is currently the second seed for this week’s signature event, the Cadillac Championship in Miami, and is in place in case of two last-minute withdrawals. If he doesn’t hit the field, he recently committed to next week’s OneFlight Myrtle Beach Classic across from the Truist Championship as he prepares for the PGA Championship.

Given his success when he was a free agent, it wouldn’t be shocking for him to continue down that path for the foreseeable future. Expect some moves inside his golf bag over the next few months.

Want to overhaul your bag in 2026? Find a convenient club location near you at True Spec Golf.

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