Turki Alalshikh didn’t need many words to make his point after confirming Tyson Fury vs Anthony Joshua. One photo and one short caption was enough.
“I love it when they say he can’t do it,” Turki posted on X, alongside an image of himself talking to Eddie Hearn as Anthony Joshua smiles in the background.
By announcing that Tyson Fury vs Anthony Joshua is officially signed for late 2026 and doing so while standing next to a talking Eddie Hearn, Turki Alalshikh is basically saying, “I’ve done in months what you couldn’t do in ten years.”
Turki wanted everyone to remember who finally pushed it over the line. For years we’ve heard about roadblocks like broadcast rights and ego. Now, with a Netflix deal said to carry the broadcast and the fight likely to go to Wembley, Turki has shown that these were no immovable objects
Look at that picture again. Having Hearn, the man who was once the primary architect of British boxing, speak in the foreground while Turki laughs is a masterclass in branding. This puts Hearn as a witness to the deal rather than the lead on it.
This is the ultimate new age flex. Turki signed the fight that defined the failure of the previous generation of promoters. It’s high-energy, it’s direct, and it’s a massive win for his General Entertainment Authority brand.
The “He Cannot Do It” quote from Turki. It was Turki who addressed his own critics who said he could not bridge the gap between these two camps. Turning the comments back on with his X account today is his way of saying, “Check the receipt.”
This rejoicing by Turki Alalshikh is a calculated end of an era signal. By posting that particular photo today, he is doing a public autopsy of the old way of doing business.
By choosing Netflix over the traditional PPV giants, Turki signals a total shift in how boxing is consumed. He is moving away from the old guard of sports broadcasting and towards a global streaming model that treats boxing like a massive entertainment event rather than a niche sports broadcast.
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Last updated on 2026/04/27 at 11:57
