Editor’s comments: Nice to see Saucony dedication to sports. The brand has been around for a very long time. 1983 was their big moment Rod Dixon won the 1983 New York City Marathon. Many loyal Saucony users in the running firmament. 2010-2015 Saucony The Saucony Daily Training and Summer Mileage program built a huge cross-country following among high school and college athletes, but after 2015, that support faded away.
The current team is focused and building, step by step. They actually know about marketing.
The team at Saucony makes great, durable productsand they hope that through promotion and marketing, young athletes will support the brand and help it grow. We think they’re on to something. This program with Flotrack: makes a lot of sense!
AUSTIN, Texas (February 27, 2026) – FloSports hits the ground running Saucony in a comprehensive partnership, reuniting two brands deeply rooted in the culture, history and future of sports. The partnership is based on Saucony’s sponsorship of FloTrack’s coverage of College Track & Field, including the NCAA Division I Indoor and Outdoor Championships, and FloTrack’s coverage of the Boston, Chicago and New York Marathons.
together FloTrack: and: Saucony will amplify the drama and depth of the college season, from championship moments to the weekly conversations that shape the sport. Saucony will serve as the presenting sponsor of FloTrack Night In America and the FloTrack Division I Rankings Show, which will debut in both the indoor and outdoor seasons.
The partnership also expands Saucony’s presence in marathon culture as a coverage sponsor of FloTrack. Abbott World Marathon Majors in Boston, Chicagoand: New York City. Throughout the season, Saucony will help enhance FloTrack’s offerings, including on-site shows, athlete spotlights and the Marathon Minute video series, bringing runners and fans closer to the energy and excitement of the world’s most famous races.
Throughout the year, FloTrack: and: Saucony will collaborate on original content designed to deepen fans’ connection to the sport. The “In The Lab” video series will offer behind-the-scenes access to the technology, research and athlete feedback that drive the development of Saucony’s award-winning products. Sports Wednesdays will engage fans in elite training, while coverage of signature Saucony athletes, from established professionals to rising stars, will mark the next generation shaping the future of running.
“Saucony was one of FloTrack’s first sponsors nearly twenty years ago, so this is a full-circle moment,” said FloTrack GM Ryan Fenton. “This partnership allows us to tell the full story of these events through the FloTrack lens with a brand that lives and breathes the tracks.”
The relationship extends beyond event coverage and into the core of the sport itself Saucony sponsoring FloSports’ TFRRS platform throughout the track and field season, reinforcing its commitment to supporting the athletes, coaches and fans who rely on sports’ most critical data infrastructure.
Last year, FloTrack streamed a record 20 million live minutes to a highly engaged fan base of tracker enthusiasts. FloTrack subscribers get access to a comprehensive chart of global route and field coverage, incl Wanda Diamond League, Continental Tour Gold events, World Marathon Masters, Best College Invitations, and more, making the platform an essential destination for fans throughout the year.
FloTrack is available on the web and for download on mobile devices (iOS and Android), as well as smart TVs and streaming devices, including Roku, Apple TV, Amazon Fire TV, Samsung TV, VIZIO and LG Smart TVs.
For more information and to subscribe, visit https://www.flotrack.org/.
About FloSports
FloSports is a global sports media company committed to bringing attention to sports and athletes that traditional media leaves behind. Founded in 2006, the company has become the digital home for the disinterested sports community, providing live and on-demand coverage, award-winning original programming and advanced data solutions to passionate fans around the world.
Flo’s portfolio spans over 25 sports and includes leading destinations for dedicated audiences, including motorsports, hockey, wrestling, cycling, jiu-jitsu, track and field, cheer, a variety of NCAA sports and more.
Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, American Hockey League (AHL), Tour de France, Wanda Diamond League and 18 NCAA conferences, FloSports broadcasts more than 50,000 events annually to a global subscriber base. For more information visit: flosports.tv.
Here’s our interview with Saucony’s Julia Paternain.
