I have a confession to make.
Until about two weeks ago, I had never heard of the Gen Z favorite, Herschel Supply.
It’s not my fault, though, since I’m not a member of General Z. I’m a Boomer, folks, and I’m proud of it.
So when I learned that Herschel Supply was adding a line of golf accessories to its product portfolio, I had a lot of questions. Like, what is the Herschel Supply? And what kind of products do you sell?
And, perhaps most importantly, why he decided to start Herschel Golf Supply?
So friends, ask Alexa to turn it on a little Here Four Jakon and join me on the Path to Discover.
(Ask your Boomer parents. Or grandparents. We know a few things too, you know)
Herschel Supply and Herschel Supply Golf
Brothers Jamie and Lyndon Cormack started Herschel Supply in 2009 with a line of backpacks and other travel accessories. Its vibe is to blend classic aesthetics with modern functionality and it manages the rare feat of packing loads of useful features into a minimalist design.
The brand name comes from the Canadian prairie town of Herschel, Saskatchewan, home of the Cormack family. Herschel became known for backpacks, known for their balance of nostalgia and modern utility. The brand soon moved into everyday travel and carry-on products, including duffle bags, hard and soft-shell luggage, and other travel-related accessories.
In that sense, given Gen Z’s growing interest in golf, the move into golf bags and accessories is logical.
“We saw an opportunity to bring a different lens to it,” founder Jamie Cormack tells MyGolfSpy. “We approached it with a travel-first mentality by building classic products with modern details to move seamlessly on the course or on a trip around the globe.”
of Herschel Golf Supply the initial offering features three golf bags, a travel cover, a shoe bag and metallic wood covers, all featuring Herschel Supply’s trademark minimalist design approach.
“The player we’re designing for is very similar to the typical Herschel customer,” explains Cormack. “We took inspiration from vintage golf bags and modernized them, using a considered color palette and minimal design that works for both new players and those drawn to something more timeless.”
Herschel Supply Golf Collection
Herschel Supply definitely has its own style. Gen Z might love it, but it’s also accessible to any open-minded and tragically hip Boomer. The brand is utilitarian, cool and understated at the same time.
You won’t find anything in this collection that looks like a leopard-skin pillbox hat.
of The Golf Collection follows the Herschel playbook in writing, starting with the three golf bags. The Herschel Watt Sunday Bag ($200) is a simple, lightweight bag designed for a nine emergency. Its bigger brother is the Herschel Watt Light Tote Bag ($250). It’s still lightweight even though it’s bigger than the Watt Sunday bag. The Watt Light is designed for walkers with balanced weight and simple (meaning minimal) storage. You won’t be able to cram a lot of crap into it.
The Herschel Watt Larger Rucksack ($290) is a full-sized, structured rucksack. It features multiple dividers and more pockets than the Watt Light.
All three Watt bags are available in Black, Navy and Woodland Camo.
The Herschel Heritage™ Golf Travel Wheelie Bag ($280 and, yes, they really call it a wheelie bag) is a well-packed travel cover. It takes a golf cap from this correspondent for its fully zippered “front door,” which makes any travel cover super easy to pack.
The Heritage™ Collection also includes a shoe bag ($45) and head covers for your driver, freeway and hybrid ($30 each).
The travel bag (sorry, I can’t call it “wheels”) and the shoe bag (can we call it “foot?”) come in four colors: Black, Navy/Saddle Brown, Woodland Camp, and Ash Rose. The headbands also come in these four colors, along with a black/brown saddle option.
Final thoughts
Whenever a “new” brand appears in golf, the question of do we really need another whatever it always comes out. And the answer, friends, is always the same.
No. … but with a star.
The reason there is an asterisk is simple: It’s the wrong question to ask. needs does not enter into it. If you don’t play on Sundays for your meal money, golf is a game we play for fun. If so, then we can ask a more important question:
Why would a company want to Herschel Supply venture into the world of golf?
That’s easy: because you can. Are you bringing something new or revolutionary to the parade? No, but you really shouldn’t. The brand has an atmosphere and specializes in the production of bags to carry things. It doesn’t matter if it’s books, a laptop or a set of irons for the player’s distance. You have fans who love to travel and play golf, so really, why the hell not?
Maybe they will sell some more.
And given the market Herschel Supply is entering, the price is certainly in line with the best quality offerings. Once we get a few samples, we can let you know if the bags themselves are up to par with the higher quality offerings.
For a company I had never heard of, Herschel Supply is going around. Sold in over 100 countries worldwide in specialty stores and retailers. The company also has its own branded retail outlets and, as you might expect, sells direct to consumer on its website.
For more information, visit www.herschel.com.
