Russ Cook achieved some incredible feats during his running career and is best known for being the first person to run the entire distance. The length of Africa.
The runner, who also goes by the name Hardest Geezer, continues to promote running to mass audiences through his YouTube channel and social media and has inspired many people to take up the activity. Now he is setting his sights on becoming one of the UK’s leading ultrarunners.
Cook wants to take his ultrarunning to the next level
Cook is a prime example of someone who achieves greatness by setting goals and then sticking to them. After completing his run in Africa, he continued to run in New Zealand while building his online following. He also founded Hardest Adventures, a travel company that takes people on some of the world’s toughest challenges.
The 28-year-old always has something to work towards, which is why he has now set his sights on joining the GB ultrarunning team. Although he has already accomplished some of the greatest feats in ultrarunning, he has yet to do so at the professional level. The endurance specialist wants to improve his speed and fight for trophies in the world’s toughest events.
Building his following in the process
It’s great that Cook is so public about his goals because it helps inspire others to set tough goals for themselves as well. The British runner also does this to hold himself accountable and make sure he delivers on what he’s set out to do. He makes sure to document it all on his social media channels, ensuring his following continues to grow as he trains to reach the next level.
Cook’s use of social media has been impressive. After a lack of experience or a plan when the project went to Africa, he built a team of experts who now produce the best content on YouTube.
He’s also used trending technology like live streaming at times to bring people along with him on his runs and workouts. Live streaming has primarily been used in entertainment, with platforms like Twitch allowing gamers to stream their content in real time. There is also live casino uk marketplace featuring everything from board games to game shows. Cook sometimes uses live streaming to interact with his audience, allowing him to answer questions and offer advice to other runners.
What is Cook’s training plan to achieve his goal?
Cook’s fans and those looking to follow in his footsteps can easily track his progress on his social media channels and Strava. He has embarked on a two-year plan to achieve professional ultrarunning status, and that will first include attempting his fastest finish in marathons. From there, he will generate higher speeds over longer distances.
Cook is currently training London Marathonwhich is planned to be held in April. This will be a good barometer for the runner to gauge where they are at and see what areas of their running they need to work on to reach their ultimate goal.
