The ATP has unveiled the latest evolution of its iconic logo – the sixth in its 54-year history.
From the tour, by email:
Streamlined and reimagined for the digital age, the new logo enhances versatility across all platforms and products – from broadcast and social media to merchandise and tour brands. The refreshed sign is designed to telegraph the energy of the sport, featuring a curved trajectory that mirrors the movement of a tennis ball in play.
See below the evolution of the ATP logo over the past five-plus decades.
