The promotion of the Edgar Berlanga against Hamzah Sheeraz and Shakur Stevenson against William Zepeda DoubleHeader will start today in a press conference at 13:00 ET at the New York Palladium to discuss their July 12 event. The map will be staged outside at Louis Armstrong Stadium in Queens, New York.
Turki Alalshikh has chosen another unique environment for one of his cards, but this one will enable regular fans to attend. This is the difference of last month’s event on Times Square, which is a exclusive, wealthy country club feeldesigned for the upper crust.
The Louis Armstrong Stadium has 14.053 fans, so it will need extensive promotion to attract a large enough audience to sell out.
Will Stevenson emerge his anger today?
WBC lightweight champion Shakur (23-0, 11 COs) will have the chance to elicit his frustration over the receiving second invoice before the media. He expressed anger about being placed on the bottom map of Berlanga’s fight against Sheeraz.
It will be interesting if Stevenson prefers to get up. Many fans believe he should be in the main event. He is a world champion and has done much more with his career than Berlanga or Sheeraz.
The press conference can use theater with Stevenson complaining. I doubt he will do it. It is a pity that Zepeda does not speak English. This is a problem that his last opponent, Tevin Farmer, tried to promote their two battles. He couldn’t fall off to let him respond because he couldn’t speak English. Stevenson is not really so good at beating his opponents and trying to get them angry. His expertise boasts.
Berlanga’s role in promotion
Berlanga’s opponent, Sheeraz (21-0-1, 17 COs), is not well known to American fans, and he is not much of a trash can. So it is up to Berlanga to strengthen fans about this struggle. With Edgar as the most important man, it is his responsibility to try to sell the opportunity
Last updated on 05/15/2025
