As you may have noticed, we have published more limited stories of the limited golf ball this season than every year ago. Callaway has been extremely busy. Taylormade has contributed its right part. Vice and Bridgetone have also fallen as well.
And the title? Well, if you don’t want to count Left -point AND Target thingsThe title has been mainly the title, which helps to explain what other guys are doing.
Someone cares
While some of you comment that a certain design is delightful, we also receive comments like “no one cares” and “no one is buying these things”. Anecdotally, a good part of the negative comes from Europe, so there can be a cultural component for this.
Look, guys, we have links to our stories and we are able to follow clicks and purchases. While it is fair to say that none of these limited models will end the existence of simple white balls every time soon, it is also fake objective that no one buys them or no one cares.
You may not care, but you are not the market as a whole.
Does any of these models matter?
The short answer is “yes”.
For brands like Bridgestone, Callaway and Taylormade who have a close control of their production lines, the cost to create limited edition models is relatively minimal and limited only by the individual printing skills of each brand (and the cost of licensing).
Simply put, it is not difficult to remove models with a limited edition and leaves the brands with a lot of freedom to get into absolutely anything that can resonate with the player.
Are you a worshiper of big championship golf? There are many balls for this.
Have an unnatural trend for your little dog? There is a good chance Callaway has a ball for this.
Canadian pride? Yes, you Betcha.
American pride? Hell yes!
The 1980s era video games? Why not?
Pizza (see above) and beer and more beer (and wine, too)? Of course.
Foreigners, sharks, Slasher movies, dinosaurs? It has been absolutely one year.
Regardless of the design, the goal is singular. It’S’S is to put into something – absolutely everything – sounds with you enough to pull you to buy a ball you may not have tried before.
The real strategy
Because that’s the thing. Whether it’s a new driver or a new golf ball, if a manufacturer can just make you try it, there is a good chance you like. Maybe you will even love it. And, in both cases, it means that you can simply buy more (and, by stretching, not buy someone else’s product). Many of you tell us that you can’t show the difference between balls anyway, so why not play something fun?
Said another way, seemingly limited -limited patterns with dizzying seemingly creating an endless flow of opportunities for Challenger brands to get their foot to the door.
The title is still the almost uncontested leader in the Golf Ball category. While no single -edition design will change it, Challenger brands see them as an opportunity to slowly get away in the market share.
A ball with hot dog theme at the same time.
office Why the Golf balls with limited publication actually matter first appeared in MygolfSSS.
