If you were wondering how new CBS owners were felt for sports business, you wouldn’t have to wait long to discover it.
On Monday afternoon, Paramount announced that he had won the UFC rights in a seven -year agreement, $ 7.7 billion, gaining access to one of America’s fastest and fastest growing sports demographics after a successful ESPN jogging in a significant opening of the company.
The announcement was Paramount’s first major strategic decision since it was won by David Ellison, the son of the world’s richest husband, Larry Ellison, last week. Ellison has said that his goal is to modernize the Paramount business on all its platforms, including CBS, Paramount Plus and wider Paramount TV businesses and films.
The UFC deal gives paramount more than just a sprinkled purchase under new ownership – it provides a new pillar for a broadcasting business that is expected to take on an important focus under Ellison’s administration. By New York TimesMost of the UFC deal will air to Paramount Plus, while CBS will cover some Marquee events. As part of the agreement, UFC will be available for free for Paramount Plus Subscribers, ending a vision configuration that had become commonplace on the basis of previous league media rights agreement with ESPN.
More than any information, Monday’s announcement suggests that sports will play a considerable role in Ellison’s vision. In the acquisition of UFC, Ellison is betting that sports content can be a “move” to increase subscribers, encouraging rabid fans to pay for one of the two levels of paramount broadcasting, an 8-per-meter version supported by advertising or a $ 13 version without advertising. The long -term hope is that sports content will encourage fans to join Paramount Plus and stay with it, or watch more sporting content or no interest for the largest group of platform shows and films. In addition to the UFC, CBS extraordinary agreements with NFL, NCAA, PGA Tour, Masters and PGA of America offer access to millions of potential customers transmitting-though most of these agreements do not currently offer exclusive transmission opportunities.
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James Colgan
The strategy is a new turn in an old approach, repeating the success of cable providers in attracting sports fans to pay for “packages” cables that represent access to hundreds of channels in exchange for access to the sports programming they wanted mainly. Over the past two years, Pallua has seen significant profits of subscribers using this strategy, with the sole cover of NFL and Olympics that help to run large numbers.
For golf fans, the UFC deal must be affirmed on some fronts. It mainly calms any constant concern about the role that CBS Sports will play in the future of the new Paramount. If Ellison’s first 7.7 billion dollars spent as the chief executive tells us nothing, is that the CBS branded force in sports – including golf – is seen from the inside as a considerable chip of negotiations. While the broadcast can-maybe it should take a bigger role in the form of CBS Sports that goes ahead, that news probably does not surprise anyone who has proven the success of the golf itself on the first digital platforms like YouTube.
The latest news comes in a summer change for sports broadcasting business. In addition to the new paramount investment, ESPN is less than 10 days removed from its beginning The greatest progress of the product in yearsA direct platform to the consumer that will provide viewers with access to all its contents over $ 30 a month. Meanwhile, on Tuesday morning, NBC announced First Slate of Games in NBA For the autumn months, some of which will be broadcast exclusively in Pallua.
