Umbro has never been a brand to play for the rules.
Since its classic Collet Premier League T -shirts in the 1990’s in the daring parameters adorned with geometric patterns that most brands avoid, the British sportswear giant has created a reputation in challenging conventions, and often provides iconic results.
Their Last collaboration with Danish fashion innovative Stine Goya Continue this legacy of innovation.
Inspired by the mixture of British and Scandinavian street clothes, the collection fuses classic umbro football silhouettes with the vibrant and expressive aesthetic of Goya. It reviews the nostalgic forms of the 90’s and early 2000’s, reinvented with daring pallets, unexpected cloth apparatus and distinctive personalized patches.
With seven pieces, including a t-shirt, long sleeve top, skirt, minidress, speaking, pants and socks, the range redefines sportswear presenting a fresh, female perspective.
The campaign highlights Nagin Ravand, a Danish-AFGANESE Football coach dedicated to breaking barriers and remodeling the representation of women and girls in football.
In the whole collection there is the phrase that “good things should not take time”, emphasizing the urgent need for faster progress towards equality on both pitch and out.
Ravand, like the collection, exemplifies the perfect combination of functionality and femininity, making this collaboration more than a fashion statement, but a significant call to action.
The collection is launched on May 28, 2025 and will be available in select and online retailers.
