Liverpool Star Trent Alexander-Arnold has embraced the power of family in JD Sport’s new Christmas campaign, highlighting the importance of love and community.
The England international has enjoyed a strong start to the 2024/25 campaign, helping the Reds earn a place at the top of the two Premier League and the Champions League classifications Although football never stands still, Alexander-Arnold will face Leicester City on December 26 but is expected to enjoy some time over the festive period with his beloved family.
This sentiment, supported by JD, is a key story in its 2024 Christmas campaign titled “Family”.
JD’s project features a host of familiar faces from across the worlds of sport, music and culture, illuminating the connections that make them iconic of the British talent we know and love.
In the campaign, Alexander-Arnold joins his brother Marcell and niece Aura, spending quality time with their loved ones and giving a glimpse of a private family moment.
Rapper Central Cee, presenter Maya Jama, UFC athlete Paddy Pimblett and online personalities Beta Squad also feature in the emotional campaign, showcasing their real-life connections in time for the festive season.
JD’s showcase also showcases everyday moments, capturing relatable scenes that move us forward and move us forward. Its message is simple, celebrate not only the family you were born into, but also the friends and connections you’ve made along the way.
Check out JD’s “Family” Christmas campaign.
