After 40 years in golf business, Tour Edge is finally entering the Top Biz.
For a company that has been making golf clubs since 1986, movement in balls may seem late, but, according to CEO Tour Edge and founder David GLOD, time is right.
“This is a monumental step to Tour Edge,” GLOD said. “After four decades of ruthless innovation in golf clubs and bags, we are applying the same commitment to performance and quality for golf balls.”
If you are scratching your head thinking you remember an Edge Tour ball from previous years, you are not alone. Some readers came after our history of the ball of exotics that appears on the USGA golf list, sworn in to play balls with advantage before.
They didn’t have it. At least not according to Tour Edge.
Despite four decades in business, this is legitimately the first golf ball of the company.
What do we know about the exotic golf ball
Tour Edge is positioning Exotics as a serious player ball Designed for wind stability and Greenside control. The company says wide testing indicates that the ball gives low driver rotation for distance while maintaining the tournament rotation with short cuffs and wedges.
None of these is particularly startling. You will hear similar claims for almost any urethran -covered ball on the planet.
“The design of the design began with a clear purpose: submit superior performance to the wind without sacrificing rotation around the greens,” Matt Neely, VP for research and development. “The best players are increasingly looking for stability and consistency in challenging conditions and we tried to solve it.”
The ball contains what Tour Edge calls a kinetic motor (“softfast core” was already taken), a layer of the Jonomer cloak that the company describes as “fast and soft” and an ultra -thin urethrane cover. A 318-winter dense model deals with aerodynamics.
If you have continued with our ball cover over the last few years, you should be able to merge, where the Tour Edge is helping the ball of exotics.
Tour Edge claims that the test numbers are “extraordinary”, but none of them publicly, at least not yet.
Reading between lines
If you have spent any time looking at the faint patterns (and, believe me, I have), the 318-year design in exotic will look familiar. The same model you will find in balls from Maxfli, Vice, and others – all of these are manufactured by the most important Golf in Taiwan.
What is interesting (or suspicious) is Tour Edge’s decision to describe the coat layer as “soft”. Typically-if not always-is the strongest layer in a three-piece golf ball construction.
In the world of golf ball, everything is relative, but the fact is that a good speed of a golf ball (and low driver rotation) results from a strong coat of cloak. The interaction between a soft cover and that solid cloak is essential for generating the Greenside rotation. You either have tremendous distance and rotation of the Greenside or have a soft coat coat.
“All above” is not an opportunity.
It is a classic overse, but we will allow it to slide after Tour Edge is new to the ball.
Market positioning
on $ 39.99 per dozen, exotics lowers $ 15 under the primary balls From the main OEM, but slightly higher than we can reasonably assume are similar offers from Maxfli and Vice.
In today’s golf ball market, this price point is not particularly compelling on its own. Tour Edge will need differentiated performance – and the ability to communicate that performance for players – to separate from an increasingly filled field with smaller ball brands.
Forty dollars feel like the absolute upper limit for an unproven offer from an upward rise in the category, but the company is betting that Edge Tour’s loyalists (and they definitely exist) will try the ball.
So, the transformation of that initial curiosity into the stable market part will require more than brand recognition. It will have to be differentiated in performance or Edge Tour will need to lower the price if the plan moves any significant volume.
The withdrawals coming
While three -part exotics is receiving titles, Tour Edge also seems to have a hot ball with two pieces in the works. This suggests that the company is planning a fuller ball formation than a single premium offer.
The launch of exotics also coincides with the updated Tour Edge logo and visual identity, suggesting that the ball is part of a wider brand evolution.
If this evolution involves a serious Golf Ball Market Share run remains to be seen, but after 40 years of making clubs, Tour Edge is finally ready to finish the set.
Tour Edge Exotics Golf Ball will be available on October 28 at retailers throughout the country and in Touredge.com for $ 39.99 per dozen.
office Tour Edge starts the first golf ball (finally) first appeared in MygolfSSS.
