Tour Edge has quickly gone from being a non-factor in the golf ball space to now having two entries in two different categories.
Coming to on the heels of a massive rebranding of a companyincluding one brand new lineup of Exotics woods and the ironsalong with the company’s first golf ball, Tour Edge is adding to the line of golf balls with the new Hot Launch golf ball.
“Golfers are returning to Tour Edge in record numbers,” Tour Edge president Tim Clarke said in a statement. “This launch strengthens our full-line brand position and gives everyday players a new distance performance option.”
While the previously released Exotics golf ball is a Tour-level golf ball with a urethane cover, the new Hot Launch ball is a 2-piece cover offering built for exceptional distance.
Thanks to a soft 55 compression and Tour Edge’s AccuSonic core, golfers with slower swing speeds will be able to generate maximum speed and opening with the Hot Launch Golf ball.
“Testing with amateur players and extensively with our in-house robot has proven that our aerodynamic design and 55-compression core achieve optimal performance for this player,” said Matt Neeley, Tour Edge’s vice president of Research and Development. “I’m excited for golfers everywhere to give this a shot.”
While the softer ball means lower spin, a shallow 312-dimple pattern promotes a high launch trajectory, increasing carry distance and steepening ground angles.
“Many golfers benefit from our game-enhancing technologies in Hot Launch clubs, so we’re excited to now offer a golf ball solution built on the same philosophy,” said David Glod, CEO and Founder of Tour Edge. “Like clubs, the Hot Launch golf ball is designed to help players hit it farther, launch higher and stay in the game more often.”
My Take: Tour Edge offers excellent value in golf balls as well
Tour Edge has always been one of the game’s best-kept secrets for value, making great golf clubs, especially for slower and beginner golfers, at price points that rival the previous generation models of the major OEMs.
Now I’m throwing some of that weight into the golf ball space.
The new Hot Launch golf ball is something that is very Tour Edge, especially at only $20. There aren’t many other golf balls that will perform the same way at that price point.
For a slower golfer looking for a “Fountain of Youth” ball that will help them keep up – and maybe even pass younger players – the Hot Launch golf ball will be a great option.
Price and availability
Tour Edge Hot Launch golf balls are available for him pre-order now at TourEdge.com and will ship starting February 2.
A dozen golf balls will cost $19.99.
Want to find the best golf ball for your game? Find a convenient club location near you at True Spec Golf.
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