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Saturday, January 4, 2025

Titleist starts seeding the new GT280 mini driver: What we know


Titleist GT280 mini driver

The GT280 is Titleist’s second entry into the mini driver space.

Titleist

While 2024 was “the year of the driver,” it might as well have been called “The Year of the Mini Driver,” with new companies rushing to introduce products into the space.

Now, with just a few days left before 2025, Titleist is adding a new player to the game with their GT280 mini driver.

GT280 was added to USGA compliant list Monday morning as Titleist also announced that it had begun planting new clubs with its Tour staff at this week’s Sentry, the first PGA Tour event of 2025. Titleist will typically announce that new clubs have entered play at professional tour long before they reveal any technical specifications and retail information, and the GT280 is no exception.

It’s no surprise that Titleist seems determined to bring a retail offering to the mini driver market, which exploded last year with players looking for options that offer slightly shorter distances than their drivers, but more control and ability to used off deck thanks to a smaller profile. Most tournament pros who play them choose to replace their 3-woods with mini drivers

While details are scarce from Fairhaven, the company said the GT280 was a direct result of working with PGA Tour players and testing the Titleist TSR 2-wood that was featured on the PGA Tour. last year in the Players Championship. A press release specifically mentioned Titleist R&D and tour officials working with players like Cameron Young and Will Zalatoris to create the new 13-foot head.

Given the name GT280, we know that the new mini driver is only 280 cc in volume, smaller than most mini drivers already on the market such as the TaylorMade BRNR Mini Copper (304 cc) or Callaway Paradym Ai Smoke Ti 340 Mini Driver (340 cc).

The Titleist GT280 mini driver compared to the regular Titleist GT driver.
Titleist GT280 mini driver compared to a standard GT driver.

Titleist

We also learned from photos released by Titleist that the GT280 features two interchangeable weights at the front and back of the club head to adjust swing weight and move the center of gravity back and forth, similar to the GT4 driver. Like the previous TSR 2-wood and unlike other mini-drivers on the market, the GT280 features a full horizontal groove pattern on the face, which is more akin to an open wood.

Rounding out the visible technology is Titleist’s SureFit tubing system.

With players likely looking for precision and control at Kapalua this week to navigate its massively undulating fairways, it will be worth noting how many pros decide to take the GT280 for a spin either in practice or when the new season of PGA Tour start on Thursday.

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