How makes someone impossible impossible,?
What do you do when you run on a wall? When did you finally hit the ceiling? You can give up or continue to push until you penetrate.
It was not long ago that one mile below four-minute seemed impossible. Or running a marathon in under two hours. Even one with three Super Bowl peat has seemed inconceivable. (And, apparently, it’s sorry, the fans of the bosses.)
So what is it that it gives to mankind, with which it will continue to push when the walls are closing? A brand with a greedy obsession to improve athletes is a good place to start.
Time and time again, athletes collide against the ceiling of what is possible. Then, with the help of brands like Adidas, they penetrate that ceiling and raise the ribbon even higher.
It is not surprising that a brand whose mission is to “be the best sports brand in the world” to set seven world records in 2024 and won 51 percent of the top 50 races in the world.
But how does the same obsession go through athletic performance and innovation in sports that are a little less praised? I sat down with Marc Markowski, a senior Vice President of Innovation in Adidas, to understand more about how technological advances in the main categories of Adidas (jogging, football, etc.) make their way to Golf.
But before reaching that point, Adidas begins with a summary. Basically, they wonder what they want to accomplish with a certain innovation or the creation of a new technology. From there, the front road is clear and effective.
“If your starting point is very clear, if your starting point is to say, how, ‘we want to break that world record,” all we do is under the umbrella of,’ What do you need to get there? ‘, ”Markowski explains. “This is a very sharp summary of the team to work and everyone with whom we are partners around him.”
What if the shortening created the fastest shoe in the world in the marathon? What if that shoe cost $ 500 and had been created to extend for a race?
“The beauty of innovation is that it can start from many different angles,” Markowski continued. “The way it is reduced then is to understand those solutions we build, how we can apply them.”
These are the types of questions Adidas asks (and answers) to continue to push the envelope of what is possible.
Fortunately for me and you, Adidas is not suggesting that the life expectancy of 26.2 miles of their Adios Adios Pro Evo 1 will collapse in your side Tour360s OR Adizero Shim Golf Shoes. What they are suggesting, however, is that they are so obsessed after improving the athletic experience that if the way to create the fastest and easiest marathon shoe is to make it able to resist only one Only use, then they are willing to go down that crazy path.
What does this mean to your Tour360, YOUR adizero or yours Codechaos golf shoes? It means that when you slide into that pair of Adidas kicks, you are wearing something that was born of innovation.
If our golf shoe test is an indication or measure of success, I would say Adidas is doing a good job in it. The brand has produced perennial winners for years and shows no signs of slowdown.
office This brand is fixed with innovation. That’s why you should care. first appeared in MygolfSSS.
