Jake Paul posted a message to fighters today and advised them that they should be skilled on social media to promote themselves. He points out that promoters are no longer ‘good at promoting fighters’ in the way they have done in the past. It now requires fighters to promote themselves on social media by creating daily content.
Fighters as entrepreneurs
Fighters can no longer focus on training, but they rely on their promoters or the networking platform to become popular and earn Mega millions. As Jake mentions, boxers must be by phone to study content and looking for corners to sell themselves.
Some of the most active fighters on social media
- Ryan Garcia
- Jake Paul
- Shakur Stevenson
- Devin Haney
- Theofimo lopez
- Gevonta Davis
- Conor Benn
The Shakur Stevenson -Blouprint
Those fighters are some of the most popular in the sport, but not necessarily the best in their respective weight classes. WBC lightweight champion Shakur is an example of a fighter who has transferred his popularity on social media to fight millions on the Riyadh season cards of Turki Alalshikh.
You may argue that the hard work Stevenson has done on X is the reason for being noticed by Turki and paid well to fight like Josh Padley and William Zepeda.
Why old ways fail
“Social media is the future for boxing for fighters, to get yourself out there,” Jake Paul told the WBO X. ‘Many promoters is no longer good to promote In the traditional sense, therefore MVP has done such a good job because we are social media first. “
Jake’s next on Instagram, YouTube and X is massive, which helped him make a lot of money in his short five-year professional career. Since he became a pro in 2020, Paul has earned more than $ 100 million, according to Msn. On Instagram, Jake has more than 28.7 million followers and 20.9 million on YouTube. This means that he can advertise his fights to his followers on different platforms, in addition to X and Tiktok, and generate substantial income.
“Everyone is on their phone at all times and browsing all day. You must be in front of them. You must be satisfied,” Paul said. ‘You have to take it in your own hands much of the time to be your own promoter. You need to take it seriously. Almost as serious as your box.
The new promoter’s playbook
“Know content, you watch content, you see viral videos all the time. So make your own versions of it. Movie practices yourself. Put more effort into it. Learn how to edit. Get yourself out there. Be loud, be proud, have a personality, tell the world who you are, and tell your story. It is extremely important, and boxing depends on you to grow it. yourself, ”says Paul.
Last updated on 08/30/2025
