A hurry fell over the crowd when Scottie Scheffler Ball by four shots in eight Sunday in the open championship in Royal Portrush.
In a hulking building somewhere in the middle of Stamford, Conn., NBC sports bronze (Maybe) did the same.
Great directions, bad news
In the worrying world, mostly interconnected of sports TV estimates, some words are more terrible than what Scheffler used Sunday in Open: blast. While it is good and good for TV when a Tiger Woods’ cultural gravites player wins with seven, eight or even 15 strokes, it is mostly terrible for TV when the same happens to someone else. In most cases, a great winner means a little drama, and the small drama means small television audience. Add to Scheffler’s affinity to the type of golf back-to-green golf that has made so many viewers call it boringAnd you have a dangerous cocktail if you are part of the NBC group responsible for open behavior at the highest number of TV evaluation.
From land to Portrush, Scheffler’s four-stroke victory Claret South looked like bad news for networks. But when the ratings reports arrived on Tuesday afternoon, the truth could not have been different. Scheffler had submitted a hair more than 4 million medieval viewers for the latest NBC round telekast Sbj SeduceA collision with more than 600,000 medium viewers from last year’s thriller Xander Schauffle.
Scottie surge
Scheffler/Tiger comparisons have gained steam in recent months, but with the unmarried, these television numbers seemed to be the largest link still between the two players. If a scheffler explosion could become compelling television because of the player winning the tournament, it would enter the territory divided only by Woods at its golf. Of course, Scheffler’s audience was not in the same size ranking as forests, but the wider point bearing weight: were we proving the creation of a new “needle”?
Rorschach test
So did Scheffler’s victory signal some kind of guard change in Pro Golf? I’m not sold.
Yes, I believe that open ratings benefited from Scheffler’s position at the top of the pedestal. He is the best golf player in the world, and the word of his predominance has spread so far as to create the interest of casual sports fans for a crowned Sunday in a big championship. But we have also seen ratings returned throughout the year in the Golf world, and the numbers from Scheffler’s victory are not far from the 2025 Golf Telekastra, they seem to have received throughout the table.
In other words, what I am saying is that I think Scheffler helped the numbers, but I think we have worked to do before announcing the new needle.
Running toward the abyss
The good news, in my opinion, is that the longest Scheffler is his current beaten self in the world, the more convincing his victories will become. Sports fans like to feel like they are witnesses to history, and the players who change history are, by nature, good for sports viewing.
The difficult part is that Scheffler only recently began in this historic run, making many of these early victories “previously” tracking for history. There is no guarantee that Scheffler will find himself dominant as long as characters like Woods and Nicklaus, and the still understanding of Scheffler’s own ambivalence in pursuit.
After a “scottie collision” in the PGA, open and a small part of PGA Tour’s events this year, it is clear that the best player on the planet is helping the sport gain momentum. whether The main total arrives, to say, eight? Well, it will be a completely different conversation then.
James Colgan
Golfit.com editor
James Colan is a news editor of news and features in Golf, writing stories on the website and magazine. He manages the hot germ, golf media vertical and uses his experience on camera across brand platforms. Before entering Golf, James graduated from Siracuse University, during which time he was a caddy scholarship receiver (and Astuta Looper) in Long Island, where he is. He can be reached on James.colgan@golf.com.

