The new Director General of PGA Tour knows you will not read this.

Brian Rolapp knows that you will not read the end of this article.

New CEO I PGA Tour I also know that WHEREAS You are reading this, you will face a host of obstacles for your attention. Your rotation on your phone or computer will be diverted from push notifications, perhaps, either any of the other distrairers in your digital orbit, whether they are text or e -mail messages or full messages or simply boredom.

Rollapp knows that your brain is an optimized machine for attention, and the rest of the cars around it – your phone, your computer, your internet connection – are created to capture it and keep it. He also knows that his work, as the head of the Golf’s largest tournament, is to draw attention to the attention, however he can.

And as strange as it sounds, THIS It’s very good news for golf.

On Wednesday morning, Rollapp gave his First press conference as CEO PGA Tour, using a new era of tour leadership by man who left work No. 2 in NFL. Rollapp’s debut was somewhat annoying in his transition from the man who introduced him, the current commissioner Jay Monahan. The prohibited, written surrender of the latter has set a press conference for most of the last decade in the tournament, while self-secure, self-assured, self-assured behavior breathed into the otherwise staged environment.

But at a press conference that presented ROPP’s views on everything, from the reunification of the PGA Tour to the credibility of a PGA Tour rule (don’t take your hopes), the most convincing statement had nothing to do with golf but attention.

“Whoever is in the sports business, their overall competition is for the mind of the sports fans and for their time,” Rollapp said. “(Sports leagues want to attract attention) in a complicated world that has been increasingly interrupted by technology, where you have a million things about your time, a million alternatives.”

Rolapp was answering a question from Jahoo‘S Jay Busbee about comments made by his old boss, Roger Goodell, who It is said that NFL’s primary competition is said It was not NBA or MLB but “Apple and Google”.

Goodell’s comments were intended to illustrate the battle facing pro -21 century sports – a game that is no longer defined only by the audiences and TV rights agreements, but by the ways in which sports leagues managed to make their competitions important in the era of constant stimulation.

“I also think this is one reason why the sport continues to be so valuable,” Rollapp said. “There are very few things in this country that can accumulate millions and millions of people who do one thing on a municipal experience. I think you will see this weekend when we crown a champion.”

There are some advantages to the golf. The stars are trading and important for a long time. The viewing is older and richer. Sponsors barely want to find a way inside.

There are also some inherent challenges. A rapidly changing media world. New media competitors. Kurni of TV and businesses that broadcast. Oh, and neighbors who continue to steal talent.

The road to long -term growth in the $ 1.5 billion cash infusion factor from SSG’s private capital partners seeks to admit that the tour must set up shares in all ways to make itself constant.

“You simply have to innovate,” RollApp said, implying an appetite for changes that may come to determine his mandate. “I think if there is anything I learned in the NFL, is that we haven’t sat down yet. We changed rules every March. We changed the starting rule. This is what I mean by honoring the tradition, but not being forced by it. I think that level of innovation is what we will do here, and I think it’s a lesson I learned.”

Innovation. Intrigue interest. The lesson here is that it is all connected because everything attracts attention.

“Look, the sports business is not so complicated,” Rollapp said. “You get the right product, you get the right partners, your fans will reward you with their time because they are telling you it’s good and they want more of it, and then trade and business part will take care of yourself.”

In general, the message seems clear: with roles at the top, there are few sacred cows in PGA Tour.

And if you read this away, well, you know which one is the most sacred of all.