For the third year in a row, the global entity that is Golf She has seen her UK business suffer considerable losses, according to the latest financial records in the UK.
Upsart League is owned by the Saudi Public Investment Fund, with America -based offices in Florida and New York, led as Liv Golf Inc., and the international business located in London, which goes from Liv Golf Ltd. The latter is the subject of annual recordings of the “Directors Report” that go to public every fall, which shows how the general international events of the LIVE are far away.
UK arm of the League-which goes half of its season with 14 events-loses $ 461,808,000 for the 2024 calendar year. This came after losses of $ 395,944,000 in 2023 and 243,737,000 dollars in 2022. international.
The league has had its landings -its ranges, but one thing has been clear from the beginning: it would spend money with glory to boil in the Golf world. And there would be serious monetary support from Saudi Pif.
Does what does this mean for liv moving forward? Hard is hard to be sure. Annual registration revealed that the company received a “support letter” from PIF for next year (2025), and its governor, Yasir al-rumayyanhas not shaken in his interest in the game. He is playing in the Dunhill Links Championship in St. Andrews This week, and despite no progress in what has become a cold deal with PGA Tour, Al-Rumayyan recently said he hopes to work soon with the tournament.
“We got to them from day 1,” Al-Rumayyan told the DP tour and tour. “And unfortunately, things did not go well. But hopefully in the future we will be able to bring the Golf game together and that – I mean, what I am trying to do is not get caught by PGA or Tour World DP. What I am trying to do is increase the size of the pot.”
Meanwhile, the trend does not seem great for returning profits to Liv Golf Ltd. To get a better understanding of their international business income flows, check out the images below. It is clear that there is a market for Pro Golf in Australia, at least compared to other countries visiting LIV. This will probably be expected given the success of his events organized in Adelaide.
What will be more interesting may not come for another year. Liv Golf Scott O’Neil Director General told Golf.com that the total value of sponsorship contracts has increased by a 10 factor, which is considerable as long as it tracks. His involvement with Liv has come only in the last calendar year, so someone will expect international sponsorship revenues of $ 17,124,000 to increase significantly. Liv boasted of new sponsorship deals with HSBC and Salesforce in 2025. But we will not be secretive for those details until next year’s records.
