Imagine being able to choose from the best features of all your favorite irons to make it perfect for your game.
Get the offset from one set, the blade length from another, and the topline thickness from another.
It sounds like a dream available to Tour players onlybut it can be closer than you think to the average consumer.
On this week’s episode of GOLF’s Fully Equipped, co-host Johnny Wunder and clubfitter Bryan LaRoche of BryanGolf discussed what could end up being Cobra’s game-changing Iron 3DP program.
Wunder explains that he landed in a group of Cobra 3DP Tours because Cobra Tour representative Ben Schomin was able to customize a set for him.
“I was very close in a set of the (TaylorMade P) 770, because the 770 is another great iron for me, right?” Wunder said. “The only reason I didn’t go for the 770s is because I can’t offset them, right? I don’t want to make them stronger. I can’t build offset into those things.
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ALSO ALSO IN: PGA Tour Superstore, Cobra
“But I’m getting the same performance from 3DP Tours. And all I said to Ben was like, ‘Can you offset these?’
“He says, ‘Yeah, I’ve got an offset set.’ And he literally gave me an offset set.”
Wunder played the Callaway Apex TCB ’24 irons, which had a short blade length and a lot of offset. Schomin told him that he could also have a 3DP Tours kit printed with the same look.
It probably won’t be long before a customer can order an iron in any shape they want.
Will a fitter like LaRoche make the job harder or easier?
“That would change everything. You’re never going to hit a set of bars with somebody,” LaRoche said. “You’ll never struggle to find what you need, for performance and to tick all the look boxes.”
