By Chris Oddo | @Thefanchild | Thursday 3 April 2025
ATP has mediated a new partnership with Tennis Channel to illuminate a light on the Challenger tournament. The tournament announced a new partnership with tennis Channel that will see 35 Challenger Showcase events, displaying expanded production, broadcasting in Austria, France, Germany, India, Dutch, Spain, Switzerland, the United Kingdom and the US.
Under the agreement, Tenis Channel will also produce original content, highlighting the stories of athletes populating the Challenger tournament.
There has been increased attention – and prices – in the late Challenger tournament.
Earlier this year, ATP announced a record of $ 28.5 million at the ATP Challenger Tour cut for the 2025 season – with $ 6.2 million year annually and 135 percent since 2022.
