Swag’s USA USA Ryder Cup Deal team is the biggest brand move yet

If you have followed the gear trends in recent years, you know the Swag golf. Perhaps there were sun glasses lined with skull covering and disappearing under a part of a second. Or the shames that look like modern art, but roll as a big -name tours. Or it was probably the first time you saw someone swinging a “dgap” hood, and you had to ask what it meant.

Whatever your presentation… welcome to the show.

Now in 2025, the Swag Golf is making its biggest movement: they are the official Team USA bag partner in Ryder Cup at Bethpage Black.

That’s right. Swag is now rolling with the stars and stripes, and they are making it the only way they know how … their way.

The USA team, the rolling way

This year’s partnership is the first officially licensed collaboration between Swag and Team USA. But it’s not their first connection Ryder Cup.

Back in 2021, Captain Steve Stricker folded Swag to design an ordinary set of lids as a captain’s gift – a secret, high -style collection sold immediately when he went public.

Now? It is public loudly. And pure swag.

Captain Keegan Bradley worked directly with the SWAG crew to design official team bags of 2025 USA and clamp, and the results are everything as Badass as you will wait. Pure embroidery. Custom graphics. New York’s attitude is baked in every knit. Red red, white and ruthless.

Even better? You can own it.

TEAM USA BAG is now available for prefabricated: Is a true copy of what the team will hold on Bethpage Black in September.

How did we get here: SWAG origin history

The Swag Golf began in 2018, led by Nick Venson, a High World Veteran and Gear Gear World. Nick had been about premium dresses long enough to get to know two things: players deeply care about the tools in their bag, and most brands were very afraid to do something clumsy and outside the box.

So he built something different.

From day one, Swag had to do with the quality of the road level swagger.

Bold colors. Collective points. Limited omissions. And an energy that made the gear feel more than just clothing, felt like a move against the establishment of the “Old Guard” golf.

And it worked.

Today, Swag is one of the most popular independent brands in Golf. Not only because of the appearance, but because of the commitment to the quality after each putter, head and accessories they send out.

The Swag ecosystem

Swag started with nails and overtaking, but they did not stop here.

Now the Swag Universe includes:

– Ground Putters performing at the highest level and appear in tours.

-The head protectors that are the function of the part, the flexible parts of the full and complete collectors.

-Wedges, bags, clothing and personalized accessories, all made with the same first design DNA.

-Special events of green spots and partnerships that produce limited ultra -colony pieces.

EveryThing everything they touch has that energy “you have never seen before.” And after it is gone, it is gone.

DGAP: Don’t give a stroke

More than just a brand, Swag is a mentality. And nothing catches it better than DGAP, tour goalkeeper – short for not give a stroke.

His attitude meets Swagger meets “Stop getting so seriously cursed golf”.

DGAP is not about disrespecting the game. It’s about playing it with your conditions, with clothing that actually reflects your personality.

It has also grown to its independent identity, appearing in clothing, points and a growing lifestyle that captures the most loyal crowd of Swag.

Collector scene: Welcome to Swagivers

There are loud clothing, and then there are clothing with a continuation. Swag has both.

The community of collectors is one of the most powerful in Golf.

The limited edition point is sold in seconds. Facebook groups trace resale values ​​and trade parts such as baseball cards. And a hat that fell at $ 125 can roll for three to five times, or sometimes more, in the post -market market.

But the key is that it is not just about the flip. People actually play these things.

That neon king you see in the first tee? This is not for the show. This is someone who gets it.

Scaling without compromise

Here’s what makes the swag different: even when they have gone from boutique points to tournament players and Ryder Cup dresses, they have grown strategically – without sitting down what they have made special.

Today, they operate a complete family of brands:

– Golf It is the essential line of premium, collective.

– Dgap It is the Ultra-Premium flag brand for the Dihard brand loyalty.

– Golf It’s a small Swag style added to your favorite sports teams. From NFL to MLB, to your alma Mater, hometown can help you represent.

– Rilind Golfwhich is more accessible and available in retail of large boxes, is created to bring Swag energy to a wider audience at a lower price point. Rewind is about pop culture and transforming some of your favorite films in your favorite new covers.

This multi -brand structure means that the swag can expand without diluting the essence.

Swag Golf stays young and fresh. Hometown and Rewind take the players at the door. DGAP keeps Vibe to go and collectors to be fixed.

They have also built strong partnerships with green green courses, private clubs, destination resorts and special events, producing limited hats, branded brand that you won’t find on the website. Tool that tells a story just being in your bag.

So yes, they have grown. But the attitude? The lip? “Why” after all? Still the same. Only with Team USA in their bags and covers now.

Why the swag still matters

In a world full of safe, traditional brand-paste dresses, the Swag is doing something rare. They are making the golf feel exciting again.

They have received the design pieces. They have caught the collector. And now, they have a symbol of the USA team on their backs.

Whether you are following shaky spots, swinging dgap skin in the bag or throwing that Bethpage bag over the shoulder this fall, one thing is clear: the swag is not trying to fit. They are here redefining what it means to distinguish.

Ready to “shake” your bag with some new dresses? Reserve your adaptation to real golf.