Almost almost in August and I don’t know about you, but a summer breeze makes me feel good. Now that the diplomas are over and we are all trembling with the excitement over the FedEx Cup, it’s time to share some thoughts that are blowing ‘through jasmine in my mind.
#1: Comp tiger-scottie is wrong. Is Hogan-Scottie
Scottie Scheffler’s dominance in the open championship has released the noise of the “duration” prejudice. We are all comparing Scottie’s run with Tiger’s reign. Hey, it is visible to anyone who has a functioning performed cortex that Scottie is no. 1 and everyone else is connected for the second. It is a level of predominance that we have not seen since year, well, Tiger.
But here the similarities end. If you want to compare Scottie play For anyone, it is not a tiger.
It’s Hogan’s.
The last round of Scottie in Royal Portrush was Vintage Hogan. Scheffler put in a ball striking clinic, hitting straight roads and greens and nail nails. And when the misfortune was struck, he calmly regained control, made birds and killed hope. While others were gathering and stumbling, Scottie continued to grind.
Go see Hogan’s last round in Carnoustie in 1953 and tell me I’m wrong.
#2: Is Taylormade on sale… Again?
We first heard this rumor in May, with some sources saying a sale was “immediate”. Then… cricket.
It turns out, there is a reason.
Centroid investment partners, the South Korean private capital firm owned by Tayormade wants to sell. Chosun Daily, South Korean, reports that the demanding price of Centroid is about $ 3.7 billion, more than double the purchase price of it from 2021. Centroid has gone so far as to hire JP Morgan and Jefferies to manage the process. Target buyers are reported to be from China and the Middle East.
However, there is a problem. One of the leading investors in Taylormade Centroid ownership, a group called F&F Holdings, strongly opposes the sale. F&F says he is entitled to first rejection and has not been consulted properly. She has hired Goldman Sachs to handle a against a against and is threatening the legal action to block a sale.
Not much has happened since May, but Chosun Daily has a proper record to be aware. He was the first to report that Topgolf Callaway was going for a split, after all.
#3: What is happening in Cobra?
Another OEM worth watching is Cobra. MygolfSSS has learned that two of COBRA’s best R&D leaders are no longer with the company. They represent over 60 years of experience and when that type of brain power leaves the building, it must be invalid.
Cobra has been long Baby brother In the Golf Five. Title, Callaway, Taylormade and Ping are clear market leaders, but Cobra can require a place on the market share table. I’m not sure it’s true. You can make a case that Mizuno, Pxg and maybe even Srixon-Cleveland-XXIO or have passed the cobras or are breathing down the neck.
The objects in the rear mirror, it will look, are closer than they appear.
Cobra’s problem is not with the product. Her apologies are money and her new handcuffs printed 3D and Hosel Adjustable Driver of Futuref33 are as innovators as she gets. This is not the problem.
The problem is steam. As in, Cobra ends with it.
Like everyone else, Cobra comes out of the gates in January. However, until the day of commemoration, the marketing department is dark. You will see ads on Facebook and such, but you do not see much promotion within stores or additional valuable, creative activities of the moment. Cobra’s limited edition leaders are beauty things, but it also ends after summer begins.
It will be interesting to see where Cobra goes, but it’s right to say we are seeing a big four.
#4: Topgolf Callaway and Acushnet Q2 will be doozies
Once within the next 10 days, Topgolf Callaway and Acushnet will issue their Q2 financial reports.
I am willing to bet most of Tony Covey’s money and many of my own that both companies will scan us in thickness.
Retail resources have been told that 2025 has not been a great year for club sales. This can mean online and DTC sales are standing. We know that this is something more inheritance OEM is concentrating. But retail? From what we hear is, ahhhslow.
Callaway’s Q1 Golf’s sales were flat compared to 2024, but still reached $ 444 million. The Q1 club sales of the title increased 4.5 percent over the past year.
Both companies have had large product releases in the last two weeks. T-Title series calls were expected and in cadence, but Callaway was in a mid-summer heater. Since the beginning of June, Callaway has launched copper with limited edition apex apex, new wedges CB12, new x-for-shaped and X-Forgated Max, Irons New Apex Irons, Elyte Night Editions and a new Iron APEX AI 150. the early slightly of a strong stroke.
As we reported in May, pending topgolf and Callaway split Cannot come soonFor Callaway, at least. For the first time that one of us can remember, Topgolf was in red in Q1 this year. Both companies will be split in September and it will be interesting to see what happens next.
As mentioned earlier, Chosun Daily, South Korea, first reported a split between Topgolf and Callaway over a year ago. She also reported that the three main investors of Callaway would eventually be pushed to sell Callaway altogether.
As I said, the coming months will be interesting.
#5: If all DTC brands were a company, how big would it be?
This is the type of things I think of as I shave or walk the dog. Talk about jasmine in my mind.
Just how many business, in total, do direct customer brands?
The short response is easy: no one has a friggin data. But if you were to add all the sales from all DTC brands, you can withdraw, how would you compare the total to the acushnet? Or ping? Or Wilson, on that issue?
Imagine if Vice, under 70, Takomo, Hogan, MacGregor, RAM, SEED, Ballistic, Caley, Haywood, et al, were a giant company. Would that company hit the first five in golf sales?
I don’t even know. But at my age, I have to keep my mind active and occupied.
#6: 7-DRU versus 4-Hibrid versus 4-Service-do not make me choose.
Another thing I do while shaving or walking the dog is to hear the tone and chris in No blow. It is a weekly master class on golf devices that mix penetration with a thorn or two. Recently, Tony has discussed the idea of having “two in the baggage”. It took a while, but finally get what he means.
For the last two years, I have been playing an U505 Tixist 4-Ire prone to 22 degrees, mainly because I tend to connect the hybrids from the planet. However, after testing New wood Ben Hogan MetalwoodsI have found “two in my baggage”: clubs that can rotate in that 4-Herkuri slot depending on the course. Hogan 22-scales PTX max 4-hybrid and 21-steps PTX max 7-wood fit the same slot in the bag as Title 4-Iz, but all three do slightly different work.
It is a nice luxury of having and, at my age, a little flexibility goes a long way. And I learned it as I shave, walking the dog and listening to no strokes and jasmine in my mind.
(I need a life.)
#7: I have made my mind – analogy “Archer versus arrow” is bullshit
I never liked the analogy “Archer versus arrow” for many reasons. It is arrogant of trite, dissistant and borderline. Above all, however, it is incorrect.
In Golf, a golf player uses a club to hit the ball. In the bow, Archer uses a bow to light the arrow. If you want to be correct, the correct analogy is Archer versus ARCH.
Anydo Archer with an anterior functioning cingulate cortex will confirm that there is a difference between a repetition, ingredients, longbow and barebow. Draw length, weight and syllable style can affect performance, and even small changes in limb tension or riser balance can shift your shot grouping.
Change a few words to that paragraph and you have golf equipment, and equipment issues. This does not mean that everyone has to shoot willingly, buying and selling clubs hoping to find the Golden Golf ticket. However, a good fit in the right style of equipment for your skill level and commitment (never forget it!) Can do wonders.
The right equipment will not make you a better golf player, but it can help you play the best golf. There is a difference.
Of course, every golf player can be improved if they take lessons and practice, but climbing the error of arrows/arch is dissenting. After all, if you are not playing with niblicks, mashies and an old Bullseye putter, technology is helping you play the best golf.
Thank you for joining me in this small session of self-therapy. If you have any thoughts infected by your jasmine, please share them below.
office Seven golf things with the breeze that I am thinking about first appeared in MygolfSSS.
