James Colgan
Getty Images / Alex Gelman
After the consecutive weeks of gloomy TV ratings such as counter-programming NFL, a Tour PGA shot is on the road.
His name is Scottie Scheffler.
On Friday afternoon, world number 1 announced that it would return to Golf next week AT&T Pebble Beach pro-am, marking its first 2025 beginning a little more than a month after a Christmas cooking accident that required surgery .
Scheffler long-intended Pebble Beach Pro-AM as a scene place for his return to competitive golf after a longer season than expected. The big champion has been twice sidelined after cutting off himself With a broken glass as Ravioli did during the Christmas holiday, an injury that required surgery to remove the glass. Scheffler has been far from his golf clubs for one of the longest stretches of his life grown in four weeks from that damage, his last public start coming to the Crypto.com show in Vegas in December.
“I’ve never been great to reflect and such things,” Scheffler said at a press conference on Monday. “But while I was sitting around surgery after surgery, I took some time to get back and see some items from last year, mostly just to help run my memory.”
Scheffler enters the field in Pebble Beach Fresh out of the best season in favor of the last 25 years, a nine year of winning a second victory of masters and a golden Olympic medal. The 28-year-old placed himself as one of the most predominant figures in the sports world in ’24, and the tournament is counting to him to produce another season of similar size in ’25 to help protect TV estimates in the whole sport.
Scheffler’s announcement comes as the tournament prepares for its second “Signature”From season 2025 to Pebble Beach. The return of the Monterey tour marks an important guide for the 2025 season, and not just for those who compete in the strongest field of the early season of 2025. Pebble is a large testing ground for the series of signing events of the field of field High, limited salary. The new stretch of eight annual events aims to provide fans with a series of reliable events with high neighborhoods every season, recruiting the best players in the tours to compete under one roof.
Last year, the terrible weather forced the event to end after only 54 holes, a huge loss of CBS ratings and a hit on the tournament hopes for the first full season of signature events. The tournament is the hopeful of this year’s event will show better weather (the prediction seems promising) and the biggest power of the star on Sunday afternoon, another issue that is missing in the first year of the series.
If nothing else, Scheffler’s entry into Pebble marks a noticeable elevation in the strength of the field. World no. 1 will join a Texan friend, Jordan Spieth, in returning to Golf on the Monterey Peninsula rocks. Spieth is turning from a much more complex operation in the season to fix a tendon issue on the wrist that has plagued it for several seasons.
It is difficult to overestimate the tournament for both players in 2025, a year that can have tremendous consequences for the future of Pro Golf. PGA Tour remains trapped in negotiations with Saudi PIF for a deal to ensure peace in Pro Golf. While there is an optimism that an agreement will reach soon, the remaining effects of Pro Golf’s fracture have shown cracks in the sport. Fans have left the golf in the cracks, with nearly one -fifth of the average audience of the weekend tour less than half of the audience of the event 2024.
The context helps in understanding the audience data: tour numbers are not being helped by cord cutting throughout the world of cables, and Amex was not helped by a last six-hour starless round. However, the basic truth remains gloomy: PGA Tour never needs its superstars more than now.
The good news? Scottie Scheffler is else in tee.
James Colgan
Golfit.com editor
James Colan is a news editor of news and features in Golf, writing stories on the website and magazine. He manages the hot germ, golf media vertical and uses his experience on camera across brand platforms. Before entering Golf, James graduated from Siracuse University, during which time he was a caddy scholarship receiver (and Astuta Looper) in Long Island, where he is. He can be reached on James.colgan@golf.com.