Rollestst has won GolflogixThe popular GPS app, which claims the world’s largest database with more than 40,000 courses.
The mass seems to be more than just a corporate purchase. It is a chess strategic action that brings the industry one step closer to resolving the most constant challenge of golf technology: linking what happens in the practice of what actually matters in the Golf course.
The acquisition, which closed on July 9, adds Golflogix to the new -rebranded Golf Technology platform along with Foresight Sports, Bushnell Golf and Pinseeker. Conditions were not revealed, but time and goal suggest that this is more than expanding the market share.

The missing part
As I wrote at the beginning of this year about Golf’s developing technology ecosystemThe industry has long fought with a fundamental secession. Departure monitors provide extraordinary data in controlled environments. Rangefinders and GPS devices help navigate the course. Simulators offer practical opportunities throughout the year. But the connection of these experiences has remained elusive.
The problem is not just about the data – it is about the context. A release monitor can tell you that your 7-Hakur carries 155 yard at speeds of 85 km in perfect conditions, but how does this translate into a 165-yard stroke into a wind 15 km per 14th hole in Pebble Beach?
The wide database of the Golflogix course map, combined with the new features of its 3D virtual reality issued in April, provides the missing contextual bridge. When integrated with foresight and bushnell monitoring data Rangefinders activated with links related to forecasting technology (Gcquad, GC3, and Bushnell Launch Pro Departure monitors), players can potentially use unparalleled knowledge of how their swing translates into real -world performance.

Fast expansion mode
Purchase comes as Actually It seems to be in a quick phase of expansion. Last month, the company hired Mike Yagley, a respected R&D veteran (and for my money, one of the smartest guys in Golf) with Stints in Boeing, Callaway, and most recently 14+ years in Cobra Golf, such as VP of Innovation and Technology. Industry insiders suggest the imposition of new product releases are expected later this year.
The Golflogix agreement follows Revelyst’s latest reconstruction of its golf assets under the Umbrella of Revelyst Golf Technology, signaling a more integrated approach to product development. Instead of operating brands separate with occasional cooperation, the new structure suggests deeper integration and shared technology development.

What do you mean to players
For customers, potential is important. Imagine an appropriate experience where your starting monitor data is automatically synchronized with specific course conditions for courses you play more often. Or a practical session where you can practically see the access shooting that you will face on Sunday morning, complete with wind conditions and PIN positions.
Golflogix Scott Lambrecht and Pete Charleston co-founders, who are staying with Revelyst Post-Aquisition, built the company in a course mapping and Golf GPS Pioneer. They introduced GPS Handheld to Golf in 1999, started the first Golf GPS application in 2009, and recently added 3D features of virtual reality that no other golf application currently offers. The company also provides both digital books and letters, further expanding its tools on the course.
“Joining forces with a Golf Technology leading company is a tremendous opportunity for our team and our brand,” Lambrecht said. “We are excited to bring our expertise to a larger ecosystem, where we can reach more players and push innovation even further.”

The biggest picture
Purchase reflects a broader tendency of the industry towards comprehensive technology ecosystems than independent products. Tayormade has built similar links between equipment, products and performance tracking on the course. Ballnamic Ping System Attempts to overcome optimization of equipment with real world ball performance.
But Revelyst’s approach looks more ambitious in extension. By combining internal testing skills, outdoor metering tools, course map, GPS technology and simulation under a platform, the company is being positioned itself to provide the broader golf technology ecosystem in industry.
If that integration translates to significant performance improvements for players remains to be seen. The approval of Golf technology has been historically slow, and many players remain skeptical of the game -based approaches.
But for a company that recently declared its intention to “lead the future of golf” instead of participating in it, the acquisition of Golflogix represents an important step towards making this vision a reality.
The loop between the practice and the game has long been the lost golf connection. With this purchase, Revelyst is bet it can take a step closer to the closure of this gap.
office Revelyst golflogix: a step towards closing the loop in the golf technology ecosystem? first appeared in MygolfSSS.