Real Madrid are quietly changing the name of their famous Santiago Bernabéu stadium, according to a report.
Madrid named their current home after former player and president Santiago Bernabeu in 1955, eight years after the ground opened, and celebrated a major renovation of the stadium earlier this year.
As he points out MARCthe club now changes the way it advertises the stadium and has simply referred to its home as the ‘Bernabéu’, dropping the ‘Santiago’ from the name.
This has not been formally done, but everything MadridThe team’s commercial dealings refer to the stadium only as the Bernabéu. If the club officials want to change the name of the stadium once and for all, they should go through a Shareholders’ Meeting.
Madrid are trying to turn the stadium, long known casually as the Bernabéu among English speakers, into a marketing hub capable of generating significant interest by hosting and merchandising events, and are believed to have decided that a shorter stadium name will help them. cause
The stadium is still served by a metro station named after Santiago Bernabéu, who spent 35 years as president before his death in 1978 and is widely credited with starting the foundation of the Madrid’s immense success over the last 70 years.
