MotoGP could change if Liberty Media takes control of the sport in 2025.
Formula 1 owners agree to buy 86% of Dorna Sports – current owner of commercial rights MotoGP – Valued at around £3.5bn, the takeover is subject to European Commission approval.
Liberty Media has had incredible success growing F1’s global audience, particularly in the US market with the popular Netflix series Drive to Survive.
And the American company is looking to replicate that success in the world of motorcycle racing as they look to dominate MotoGP and expand the global reach of the premier class.
It was rumored that some MotoGP events would be held on the same F1 weekend, which would astronomically improve the sport’s viewership around the world and expose the championship to new fans.
But despite their liberal media agenda, Pramak Driver performance director Fonsi Nieto has warned MotoGP’s new prospective owners that they cannot rely on Valentino Rossi to win back fans.
Neo says the drop in viewership is ‘logical’ after the seven-time winner retires from the sport in 2021, but the 46-year-old is confident new fans will flock to the championship and grow the sport under independent ownership. .
“Losing Valentino Rossi is not easy, he was the Michael Jordan of motorcycling in his retirement. So with the thousands and hundreds of thousands of followers and millions of fans that Valentino had, it makes sense that the viewership would drop. Now they have to get their fans back, he said. Europa Press.
“Also, in Spain it is very important that the tournament is televised free-to-air. Now they are pay-TV channels, so it makes sense that fewer people watch them, but the World Championship is growing.
“With the new logo and everything that has happened this year, and with the amazing World Championship, I am sure that many new fans will come and the World Championship will be followed by more and more young people.”
Can Jorge Martin defend his MotoGP title with Aprilia in 2025?
Going into the 2025 season, George Martin He is the rider who won the championship at Pramac last year after becoming the first independent team rider to win it.
The Spaniard won the factory Ducati Horseman Francesco Bagnaia With 10 points to the title and for 2025, it was intended to meet with Italy, but the six-time champion was denied the seat. Mark Marquez.
Subsequently, in the year Martin signed with Aprilia Because he is the driver of their factory for the first time for the next season. Pramac will enter their partnership with Yamaha in 2025, when they will completely separate from Ducati.
Bagnaia and Marquez will certainly be the ones to beat with Ducati this season, but Martin will be eager to compete at the front and build the Aperion as a title contender. Maverick Vinales scored his only non-Ducati win in Austin with the team in 2024.
