By Richard Pagliaro | @TennisNow | Tuesday, January 7, 2025
Photo: Psycho Bunny
The 2024 season was a life-changing year for Alexei Popyrin.
Popyrin won his first Masters 1000 in Montreal, dethroning the Grand Slam king Novak Djokovic on his way to the round of 16 at the US Open and got engaged to his longtime girlfriend Amy Pederick.
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How do you achieve that massive success?
Popyrin is going full Psycho Bunny.
The 25-year-old Aussie makes history as the first professional tennis brand ambassador for psycho bunny, brand with one of the most unique logos in the game.
Popyrin said seeing Psycho Bunny’s successful collaboration with Tennis Canada during his run at the Montreal Championships piqued his interest in the brand.
“It’s impossible to escape the Psycho Bunny,” Popyrin said. “Their logo and magnetic energy made it a brand I’ve always kept my eye on.
“Wearing their high-quality fabrics on the field was an eye-opener, but meeting the team really sealed the deal for me. Their passion and dedication to the sport inspired me, and after seeing their take on the tournament in Montreal, I knew I wanted to join them. I am thrilled and humbled to be Psycho Bunny’s first tennis ambassador and can’t wait to get started.”
The Montreal-based brand said the Popyrin set will be a one-of-a-kind collection NO available for public sale, but will serve as “the inspiration for Psycho Bunny’s Bold Moves collection.”
“Alexei will be on the court in a custom-designed performance collection that embodies his unique style and athletic demands,” Psycho Bunny said in a statement. “This collection, which combines tailored, high-tech clothing with Popyrin’s personal style and Psycho Bunny’s bold approach to fashion, is a one-of-a-kind design tailored specifically for him, reflecting both his competitive edge and special gift.
“Although it is exclusive to Alexei and will not be available for sale, it will serve as inspiration for Psycho Bunny’s Bold Moves collection. Alexei will also be featured in upcoming brand campaigns and seasonal products, featuring the mix of Psycho Bunny’s special high-performance tennis apparel and off-court lifestyle pieces.
World No. 25 Popyrin shared photos of his Psycho Bunny training kit on social media during his training sessions ahead of the Australian Open.
