In a previous story, we discussed most popular models of Surylyn/ionomer golf balls among MyGolfSpy readers. This time, we are digging into the urethane market segment. While across the market as a whole, sales of urethane units trail less expensive ionomer offerings, among performance-oriented golfers who read MyGolfspy, they dominate.
Urethane models were selected as your ball of choice almost 87 percent of the time.
As a reminder, the data shown below comes from a recent survey of more than 5,400 MyGolfSpy readers who were asked to select the golf ball model they play most often.
Before we get to the results, please note that unless explicitly stated otherwise, the percentages listed are among respondents who selected a urethane offer.
#1 Titleist Pro V1
It shouldn’t surprise anyone that ball no. 1 in the broader market was the top choice among MyGolfSpy readers. Among survey respondents, Pro V1 accounted for 13.69 percent of urethane selections and 12.01 percent of all selections. There’s a reason why the Pro V1 is the standard by which all others are judged.
#2 Titleist Pro V1x
Again, our readers reflect the wider market. The Titleist Pro V1x was selected as the ball of choice by just under 10 percent (9.92 to be exact) of respondents who play a urethane ball and 8.7 percent of all respondents overall.
#3 Maxfli Tour X
I think this is where things start to get interesting. The Maxfli Tour X ranked as the third most popular urethane ball among MyGolfSpy readers with just over 8.5 percent of you listing it as your ball of choice. What surprises me is not where Maxfli ranks (we’ve been telling you about the great Tour series since 2019). It’s that Maxfli Tour X is played by more of you than the stock Tour. I think Ben Griffin has something to do with it.
#4 Tour in Maxfli
Behind the Maxfi Tour X by just over two percentage points, the Maxfli Tour is the fourth most played urethane ball among MyGolfSpy readers. Played by 6.29 percent of you who play urethane balls and 5.52 percent of you in general. While market share data for DTC and house brands is sketchy at best, it’s reasonable to suggest that Maxfli’s budget-friendly performance balls are making an impact.
#5 Kirkland Performance+
Like the Maxfli, it’s hard to say how much of the larger market Kirkland’s ball takes up, but among our readers, it’s the top choice among the nearly six percent of you who play a urethane ball. This makes sense given its position as the undisputed best value in the golf ball category. And while it’s true that Costco has never replicated the performance of the original four-piece model, the latest Performance+ is significantly better than previous versions—and it’s still less than $20 a dozen.
#6 Vice Pro
It’s not unreasonable to suggest that the Vice Pro was DTC’s original (or at least the first serious) alternative to the Pro V1. While our survey suggests that Vice has been overtaken by Maxfli among our readers, it still accounted for more than four percent of responses among players who chose a urethane offering. As you’ve probably figured out, this puts it ahead of some larger OEM options.
#7 Callaway Chrome Soft
Still the most popular offering in the Callaway urethane lineup (sigh), the Chrome Soft was ranked as the ball of choice by 3.49 percent of respondents who chose a urethane model (3.06 percent overall). While my personal opinion is that most golfers would do better with another Chrome option, I suppose the results suggest that Callaway is still struggling to break into the ball category with serious players.
#8 TaylorMade TP5x
Like the Maxfli, it’s a little surprising that TaylorMade’s X ball is played by more MyGolfSpy readers than the standard TP5, but in general, you guys seem to favor the higher compression offerings (and I don’t blame you). The TP5x was chosen as the ball of choice by 3.43 percent of you. That’s about half a percentage point higher than the Tour Response.
#8 Titleist Pro V1x Left Dash
Certainly, the Left Dash on the T8 is as reflective of our audience as the Maxfli on the 3 and 4. While there remains a larger number of avid players who still don’t know the Left Dash exists, our survey tied the TP5x as the ball of choice for 3.43 percent of you, making it significantly more popular among our readers than the market.
#8 Srixon Z-Star Diamond
Perhaps the biggest example of our ball test impact, Srixon’s Z-STAR DIAMOND, ranked as the top choice for 3.43 percent of you who chose a urethane offering. Despite a market share that barely breaks even others category, I will tell you that, pound for pound, it was the most intriguing and possibly the best Srixon ball in our last two tests.
Other notables
To get through the remainder of the discussion, let’s divide brands into two categories.
Big dogs
Bridgestone: We did not find any Bridgestone balls among the top 10 urethne offers. That said, TOUR BX was the company’s most popular choice (1.51 percent of urethane offerings) followed by TOUR B RX (1.38), TOUR B XS (.63) and TOUR B RXS (.6). With a compelling new lineup on the road for 2026, Bridgestone has an opportunity to gain ground.
Callaway: Tour in Chrome was listed as the ball of choice by 2.31 percent of you playing a urethane option. Chrome X tour was chosen by less than two percent of you (1.72). I will have more to say about this in a later post. Finally, Triple Diamond of the Chrome Tourthe longest ball we tested under our high-velocity setup accounted for 1.31 percent of urethane selections, but I expect that number to increase as more golfers become aware of its distance potential.
Mizuno: To be fair, Mizuno has been serious about the ball business for just a few generations now. With this, among golfers who chose a urethane offering, Pro X was chosen by .43 percent of respondents, while .28 percent chose it Tour S.
PXG: Among the full-line, non-DTC gear brands, PXG balls arguably had the most disappointing results. Despite being a strong performer in back-to-back Tests, Xtreme Tour was selected as the ball of choice by only .43 percent of you who play a urethane ball. Xtreme X Tour was even less popular, with only 0.24 percent listing it as their favorite model.
Srixon: While MR STAR DIAMOND separated itself a bit, Srixon’s other urethane offerings have similar shares among our readers. Softer (and cheaper) Q-STAR TOUR was chosen by 2.28 percent of you who chose a urethane offer. Z-STAR XV (two percent) and Mr. Star (1.94 percent) round out the rest of the Srixon urethane models.
TaylorMade: Among the major OEMs, TaylorMade’s urethane options were among the most clustered. As pointed out, TP5x accounted for 3.43 percent of urethane-based responses. TaylorMade’s softest tour ball, The tournament answeroccupy 2.95 percent, while TP5 it is the ball of choice for 2.72 percent of respondents.
Titleist: Among Titleist’s remaining urethane offerings, AVX accounted for 3.13 responses among those who listed a urethane ball. The Left Dot, which has only been available through retail channels twice, accounted for less than one-half of one percent of selections, while the Interrupted Tournament Speed ​​was selected slightly more often.
Wilson: While Wilson is no longer among golf’s biggest brands, they are an established full-line club brand, which is why I’m including them in this section. However, of Wilson’s three urethane models, Triad was the only one to hit the one percent barrier (1.42 percent of urethane selections). Model X staff accounted for .84 percent of premium selections, while standard Staff Model accounted for .65 percent.
The other guys
Among DTC/home brands, only Costco (Kirkland), Maxfli and Vice if models crossed the one percent barrier among respondents who chose a urethane offering.
Maxfli’s other tour option, Tour Saccounted for 2.07 percent of responses.
of Vice Pro Plus ranks 11th in the category (3.15 percent) while Pro Air was the top choice for .71% of you.
Looking at the rest of the list, Legato LTX 3085 (which appears to have disappeared from Amazon’s US site) was the top choice for 0.6 percent of you, which, while not significant, accounted for a larger share of responses than Sam’s Member Brand (.45 percent), OnCore ELIXR (.22 percent) and TRUE X1 (.13 percent), as well as all three Snell offerings (Prime 3.0 was the most popular with 0.32 percent, followed by 4.0 in .15 and 2.0 to .04).
Despite a cult following in some circles, Seed’s urethane models did not prove to be particularly popular (SD-01 led the way with 0.3 percent with SD-02 back to .11 percent).
Recently, Cut it blue it narrowly broke the 0.1 percent barrier at 0.11 percent.
Have your say
We’ll look at the results at the brand level and talk about some of the things that stand out to us in future installments.
Until then… thoughts, surprises, etc.? Did anything stand out in the results?
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