Ping is becoming the second OEM that partner with a liv team.
Golf
When Golf It came on stage, it promised more than the biggest bags and a brighter format. Liv La understood for a new model for how professional golf can work. This vision is taking another big step ahead as club manufacturers begin to sponsor entire teams … A development that can reformulate golf business as we know it.
In a surprise action, the ping has just been signed to sponsor Torque GC, one of Liv’s most successful and dynamic teams.
The new deal, which starts at Liv Golf Mexico City this weekend, sees Ping officially returning a list of all-llatn that presents Joaquín NiemannMito Pereira, Sebastián Muñoz and Carlos Ortiz, all of which grew up playing ping clothing and continued to rely on ping throughout their career pro.
“All four members of the Torque GC team played Ping equipment before they returned professional and continue to do so today,” said the president and CEO of Ping K. Solheim in a notice. “They are great friends and extraordinary competitors. We look forward to following their successes as a team and individuals as they help raise ping awareness for players all over the world.”
Ping support will not be just behind the scenes. Expect Ping brand head dresses, staff bags and full club configurations for all four players … marking a rare moment where a device company is well represented with the visual identity of a team and the image in the course.
A personal connection
For Niemann, the captain of the Torque GC team, the ping connection is deeply personal.
“My first set of Ping clubs was one of their new groups and I’ve had Ping clubs in my bag since then,” Niemann said. “They are an engineering company that sets the product performance above all … We are honored and grateful Ping has chosen to support GC torque in such a meaningful way.”
Niemann is not just all conversations, he is already insured four individual wins in liv (including two this season) and added a high profile win in the Asian tour last year with the debut of the new G440 Ping driver.
Ping G440 LST Driver
The G440 Driver’s family (Max, LST, SFT) is optimized to deliver more ball speeds through multiple advances, including deeper cgs of ping on a driver to date and a shallow, thinner face as it continues to ensure the remission that is expected by a ping driver. The G440 LST design appeals to players at faster swing speeds, providing lower rotation and more control at 9 ° and 10.5 ° Lofts with the rear weight of the three positions. Very lighter pardon weight allows more severe backpack. The fastest shallow, thinner face, the face increases the velocity of the ball for more distance, higher release. The new shaping design, carbon crown and interior ribs produce silent impact experience. The free lid design saves weight in lowering CG, increases the apology. Allows for more face bending by the heel side for the constant ball speed across the face.
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Also available in: PGA Tour Superstore, Dick’s sports goods
Great photo: What does this mean for Liv Golf
The mass signals a shift in the way club enterprises interact with professional golf. Instead of traditional one-to-one approval deals, Ping is now investing in a whole team brand, which is something that matches perfectly Vision based on Livi’s team.
This comes to Callaway heels doing a similar action from Declaring an agreement to sponsor the XIII legion of Jon Rahm last month.
Is this an evolution of marketing?
Ping is a bet on a high -performance, branded team, like Torque GC, will provide greater visibility than possible individual approval ever.
And Torque GC has gained attention: they have ended up in the first five in 11 of the 13 events this season, scored four team victories and are emerging as one of Livi’s flag exclusivity.
What comes next?
If manufacturers of other equipment follow the direction of Ping and Callaway, we can see a domino effect: Taylormade, Cobra, Title, everyone can watch similar team deals. The mass can also affect player recruitment, brand strategies and even developing gears for teams. Did anyone say with limited edition G440 Woods metal? But please.
After all, the Ping partnership with Torque GC is not just a sponsorship, it is a big investment for the future of Liv Golf. And if it pays, it can change how we think of teams, equipment and marketing in the game as we move forward.
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