Pepsi, in front of the UEFA Women’s European Championships of the UEFA, has launched a new world campaign entitled “Refresh the Game”, mixing football nostalgia with the current star power in a celebration of the evolution of sport.
The one minute movie features the current Pepsi Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry. Also presenting legendary figures Pelé, Ronaldinho and David Beckham to recreate some of Pepsi’s most emblematic ads.
“Update the game” starts with a scene of press conferences before the players are transported at memorable moments of Pepsi’s advertising history.
Putellas is first, joining Pelé in a recreation of the 1974 film “Uniting the Pepsi generation”. Graham Hansen then appears next to Ronaldinho in a high -energy sequence inspired by the 2005 Pepsi “Surfers” ad, dramatically fixed on water. James makes a surprise cameo on the 2003 West West commercial, with David Beckham, carefully intercepting his drink while sliding through the bar.
The film ends at present, with Putellas who launched a can of Pepsi, from the hands of Beckham to James, which makes a sip, which means the passage of the torch from the past icons to the changing changing.
True to its name, “Refresh the Game” connects the legendary past of football with its present present, putting women’s football in the center and in the center.
David Beckham shared his excitement In terms of collaboration: “We are attending a new generation of sports superstiles and it has been an honor to present themselves with them.
Cathy Graham Kidd, Senior Marketing Director at Pepsi, added: “Our new movie” Refresh The Game “celebrates the legends of past football and champions The stars redefine the game today.
“In Pepsi we promise to accelerate women’s football, supporting those who challenge conventions to promote illusion and change. Using the power of entertainment, we want to bring women’s football to new audiences showing the raw talent and the joy it brings.”
As the women’s 2025 euro approaches, the Pepsi campaign establishes the tone: generations of football, while celebrating women remodeling their future.
