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Parts Unlimited is the title sponsor of the new MotoAmerica Talent Cup – the world magazine racing competition


The new MotoAmerica Talent Cup sponsor for the title, unlimited classes

Classes Unlimited Talent Cup, Grand Prix of America at COTA, March 28-30

IRVINE, CA (November 6, 2024) – MotoAmerica, North America’s premier motorcycle road racing series, is pleased to announce that global powersports distributor Parts Unlimited will be the title sponsor of the new and highly anticipated MotoAmerica Parts Unlimited Talent Cup.

Designed to prepare young North American racers with the desire and talent to compete on the MotoGP world stage, the Parts Unlimited Talent Cup Championship will debut at the Red Bull Grand Prix of the Americas March 28-30.

“We are thrilled to be the title sponsor of the new Parts Unlimited Talent Cup,” said Hylton Beatty, Parts Unlimited Global Motorsports Director. “We share the same vision as Moto America because we want to see Americans compete on the world stage, and we think the Talent Cup is the first step in making that a reality. The competition will be at a high level, and it will be fun to watch these young racers develop their skills as the season progresses.”

Parts Unlimited is the largest aftermarket parts distributor in the power sports industry and is headquartered at LeMans Corporation in Janesville, Wisconsin. Parts Unlimited sells to more than 12,000 dealers worldwide and continues to expand its market penetration with its sister companies Parts Canada, Parts Europe and Drag Specialties.

“Moto America’s relationship with Parts Unlimited goes back to the beginning of our series,” said Moto America President Wayne Rainey. “We are delighted with Parts Unlimited’s support for MotoGP in creating a new path for young racers. It is great that they want to support the Talent Cup. We are looking forward to arriving at COTA in March and seeing the debut of the new class as the 2025 season should be the best yet.”

2025 MotoAmerica Classes Unlimited Talent Cup Program

* March 28-30 USA Circuit Austin, TX

April 4-6 Barber Motorsports Park, Birmingham, AL

May 30 – June 1 Road America Elkhart Lake, WI

**July 25-27 Mid-Ohio Sports Car Course, Lexington, OH

August 1-3 Virginia International Raceway Alton, VA

September 12-14 US Circuit Austin, TX

September 26-28 New Jersey Motorsports Park Millville, NJ

*From the Red Bull Grand Prix of America

** With AMA Motorcycle Vintage Days

About Moto America

MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica has additional divisions including the AMA Superbike Championship as well as Supersport, Stock 1000, Twin Cup, Junior Cup and King of the Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion and AMA Hall of Famer Wayne Rainey; former racer and former manager of the team, Roberts Chuck Axland; Motorsports Marketing Executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com and follow MotoAmerica on Facebook, Instagram, TikTok, Twitter and YouTube. To watch all of MotoAmerica, subscribe to MotoAmerica Live and video on demand service, MotoAmerica Live+



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