Is a simple phrase that informs every decision Palm Golf Co. does. You can almost listen to it by shaking in the breeze alongside the increasingly popular logos of the company’s palm.
Swinging and smiles.
These three words evoke a visceral feeling that is carried not only through the brand brand product line Fashionable but durable gloves and his wide, modern golf dressBut in the mission of why the palm tree exists in the first place.
To palm and its growing base of fiery supports, golf is not a place of suffering, stress or a narrow group of expectation for what the game should look like. There are laughter in a double noise. There is a styles, whether you are a club located in place or showing your local muna at high peaks and runners. There is a reverence and respect for what Golf means to people on a personal level – but also a meaning we are all here for fun, to enjoy being with each other.
When someone donates the palm logo, it’s not just to wear a high quality product that is a love work from three friends who gathered to improve the world of golf style.
Also, identity issues, community and a statement.
The statement is that you are here to swing and smile.
Three friends and an idea to change golf style
Dustin Ghaul, Justin Junior and Joe Ciafardoni do not claim to be golf experts or great players.
Three New Jerseyans were all transferred to southern California after college and became good friends playing in Costa Mesa’s country clubA municipal course with land salt near Huntington Beach in Orange County.
Around 2015, those random rounds began to include the ambitions of the sky in the start of a golf company.
They wanted to get that feeling of being in the golf course and bringing it to their professional lives.
“I always remember Justin saying,” I want to do this for the rest of my life, “Ghaul said.” And I’m like, “Well, we both breathe Golf. So what is something that is neglected?” ”
Their response at the time was to create a golf glove they could not find on their own.
There were traditional glove offers that players who have known for years; Others rarely had more style were not necessarily dynamic enough to pair with a variety of clothing.
That middle land was not explored. Palm describes a “consistency and fatigue” in the world of golf glove at the time.
“We wanted to make a product that was neglected in the market,” Ghaul said. “But we also love one that has a character in it you can wear with any outfit. Something that may be different and unique.”
The end result was to create a glove that had patterned patterns decorated by the palm logo. While it was still traditional white skin, the colorful tab appeared.
The inspiration for such an idea came from their surroundings and sports outside the golf.
“The culture in our area is so driven by sports of action and surf,” Junior said. “It is a kind of Mecca of that industry there. We played golf growing, but our background was more like an athlete in any of those other sports or just working in those industries. We attracted a lot of inspiration from what was currently in that market.”
After a big response to her Kickstarter campaign – the money they hoped to grow met in less than three days – Palmi sent his first gloves in 2017.
In choosing to go down the way to creating golf -style gloves, the trio did not have to worry about the complications of club production or other more technically complicated golf business.
This does not mean it has been easy. There has been an endless process of test and error to produce a handle that favorably competes in quality while there is additional gift. Small changes in Velcro here, delicate sewing there – and a constant analysis of the types of materials, skin thickness, respiration, water resistance and other factors.
AWG gloves It is a honeycomb style made of Japanese synthetic leather, which is intended to be a competitor of the synthetic offer of footjay. Their Super soft leather gloves AAA CABretta are challenging a handle of title players.
Everyone little improvement counts in the race to make the handle better.
“It is very rare that every production cycle was exactly the same as before,” Junior says.
Continuous search for the highest quality
This permanent obsession underlines another reality in the heart of this effort: Palma is not a big company.
All three friends, each being in the mid-1930s, records part-time help from family and friends, but are full time to do all the filthy leaders of a larger company may never see-Packing, packing, bills and everything else to operate.
The palm trees developed organically and it moves ahead of every day with the same spirit.
While all three of them have their hands in all aspects of business, Ghaul and Junior are more focused on the creative side such as product development and marketing. Ciafardon fills in gaps with operations, finances, administrative work and “boring things that need to be done”.
When a decision is to be made, everyone involved has contributed. This can be taxed in some respects, but it is also the largest Palm strength.
“The old address is to never get business with friends,” Ciafardoni said. “But honestly, up to this point, has worked for us. We are all learning new things in flight and I think we are all better to be able to touch different business areas.
“Certainly it does not come without unrest, but even in the toughest moments or the most troublesome moments, it is like,” Okay, we are friends first, but now we have to be business owners together. “And that’s a good starting type.”
For more than eight years now, the three friends have run the palm trees towards success by creating a premium glove and then expanding to other areas of clothing and accessories.
There is a difference between trade and clothing – Palm has clothing. That varies from its popular Hoodies “golf therapy” (1-800-jep) to create sweater in classic quarter zips. Her head dresses and tropical -theme are also highly sought after items.
The goal is that you can wear palm dresses anywhere.
“If you look at something like our dresses, it does not scream golf, which is unique,” Ghaul said. “I can wear this for dinner and my wife means it doesn’t seem to have walked right away from a golf course.”
This flexibility in living dresses-and the ever-expanding image of what a modern golf player looks like-has been a northern star for Palm.
The message is straightforward and without overlapping: stay true to yourself.
“It was not like being done to do market research and try to address who was the current golf player,” Ciafardoni said. “We thought what kind of look we would like to have. How are we not boys of the country club and we are also not there in inappropriate course clothing.
“We knew we were somewhere in the middle.”
A bold response and a passionate pursuit
Many players players are on that medium terrain, which is a great reason why Palma has resonated with players across the country.
The brand aspires for a John Ashworth-Esque Southern California Cool This translates beyond golf and other parts of life.
It is related to identity – but not when it comes to the seriousness of quality.
“I think everything we have done has had a purpose of him,” Junior said. “I would like to think that people see it and appreciate it.”
It looks that way. If it is David Spade dressed in a palm hat in a lesson playing with Tiger WoodsBy collecting about 70,000 followers on Instagram or starting to notice the palm logo in unexpected places, there is a growing community of players who want to be part of the palm.
The logo brings a great desire to all that golf offers. Tropical premises and warm weather, yes – but also the warmth of the community in a course where music is playing and duffed chips are not disturbing.
“The logo creates a sense of relaxation,” Ghaul said. “And with all we do now, we’re there to create that feeling.”
As Palm says, there are no Bogeys in paradise.
There is only shaking and smile.
office Palm golf swing and smiles its way to cultivate the following first appeared in MygolfSSS.
