Newcastle United has presented a significant new world -class collaboration with Guinness, gathering two names immediately recognizable with passionate follow -ups worldwide.
The agreement will see the famous Irish world, along with Guinness 0.0, poured throughout the Sant Jaume Park, from the competitions to the hospitality halls, giving Magpies fans a new ritual of the game day to enjoy.
Guinness had already shown early support for Toon’s army this summer, supporting the club’s faning event in South Korea during the preseason tour.
More than 250 followers joined Newcastle players and legends for an afternoon of entertainment, gifts and, of course, some paintings, a celebration of the spirit of the faithful in black and white, either at home or on the other side of the planet.
Peter Silverstone, commercial director of Newcastle United, Peter Silverstone, he said: “Newcastle United and Guinness are two iconic world brands aimed at uniting. They will help us to offer unforgettable experiences for Newcastle followers and the world.”
Somnath Dasgupta, director of Marketing Global Sports Partnership at Guinness, added: “Newcastle United is a famous club in a city with a passionate fanbase that transcends the geographies to reach every corner of the world. We are incredibly exciting for the scale and deepening our association in football and starting new new Ritius with Geordie faithful.”
From the end of Gallowgate to Guinness fans around the world, collaboration promises to combine football and the crisis in something special.
Still, how will the Newcastle Brown Ale feel …
