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Netflix Bags Canelo-Crawford Super Fight: Analysis The Commercial Move, and PPV History


The Canelo Alvarez vs. Terence Crawford Undevised Super Middleweight Championships will be streamed on Netflix With the Riyadh season on September 13. This is potentially a good step for Canelo, Crawford and the financiers of the event.

Canelo-Crawford: Netflix exclusive disadvantage

The obvious disadvantage is that the Canelo vs. Crawford event will be exclusive to Netflix subscribers. Fans who are unwilling to become Netflix subscribers will be left out in the cold and unable to see the fight.

Canelo-Crawford is considered a commercial struggle, rather than a sporty one. Crawford (41-0, 31 food) is an outdated fighter who has never competed on 168, and has not moved up and two weight classes (14 pounds) will rise to challenge Canelo (63-2-2, 39 COs).

“Money Fight” vs. Sporting Clash

Terence is just moving up two sections and getting a title shot. It is believed that Crawford will either move back to 154 or retire to the wealth he gets for the fight. The two names for this non-traditional battle:

– Money Fight
– Super fighting

The massive reach of Netflix’s subscribers means that more viewers can grow the sport and help grow. This is if the viewers are interested in this struggle, and many are not. Canelo-Crawford is not at Jake Paul’s level against Mike Tyson, because Crawford is not well known to fans who do not box, does not have charisma and cannot sell fights.

Crawford does not have charisma, sales

Crawford is a fighter that Turki Alalshikh loves a lot. That’s why he was interested in him late in his 17-year-old pro career. By forcing Crawford on the US market, in the hope that fans now want to look at all these years, it didn’t work. Fans showed little interest in Crawford’s first battle under the leadership of Turki against Israil Madrimov last August.

Instead of giving up to the Nebraska native Terence, Alalshikh spent a boat load of money to set him in a fight against Canelo Alvarez. Some fans would argue that Turki wasting good money on a fight that fans don’t want to look at. He is focused on what American fans want to see. It is not Canelo-Crawford. It’s another William Scull battle.

During Crawford’s years with the top rank, he did not become a PPV attraction force due to a combination of factors:

  • Poor opposition
  • Dull style
  • No charisma
  • Zero presence on social media

Terence had only one fight during his career that brought excellent PPV numbers, and that was when he faced the superstar Errol Spence in 2023. The fans of the fight stem from Spence.

Netflix streams Canelo vs. Crawford Fight

Turki Alalshikh calls the Canelo-Crawford match ‘The battle of the century,’ which is a big piece. It may not even be the struggle of the year. This is a collision that fans did not ask for because they want the Mexican star to fight against David Banavidez, not the 38-year-old Crawford.

Last updated on 06/10/2025





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